• Developing and executing the organization's overall communications strategy.• Managing external and internal communications of the organization’s mission. • Managing relationships with key media vendors and contacts.• Creating and distributing content, including press releases, blog posts, social media posts, and other materials. • Managing outside vendors supporting communications initiatives, including graphic designers, web developers, PR firms, photo/videographers, and advertising agencies.• Working with other departments to ensure the organization's messages are consistent and aligned. • Managing and developing roles of additional marketing staff, including but not limited to the Marketing Assistant, Project Manager, and Senior Designer• Coordinating with the marketing analyst to utilize data analysis to make informed decisions about communications strategy based on outcomes of current initiatives.

Collaborate on the strategy and execution of the marketing and communications of a Kansas City non-profit whose mission is to help those who are considered low to moderate-income secure family-sustaining careers through college scholarships and tuition-free job training programs.

Implemented annual communications plan across network of audiences – new scholars,existing scholars, stop-out scholars, employee engagement, board members, donors, andcommunity members.Created online content to engage audience segments and drive them to measurableactions. Created strategy to determine who, where, and when to communicate.Developed communication strategy utilizing Salesforce CRM that created momentum and awareness as well as tested the effectiveness of communicationsManaged the design, distribution, and maintenance of all print and electronic collateral, including newsletters, brochures, marketing drip campaigns, and website.Coordinated website content maintenance, ensuring that new and consistent information (article links, stories, blogs, newsletters, and events) is posted regularly.

Consistently involved with the Health/Fitness field to expand my awareness and knowledge to help people improve their lives.• Present motivating, personally designed fitness classes in a group environment.• Help to develop and market sport and population-specific fitness events and programs.

I aid, assist, and advocate for small businesses and local non-profits by helping them pinpoint, plan, and produce marketing initiatives via various outlets and avenues.I have worked with local non-profits and companies from a large box gym, KC area bakery to a small KC area landscaping company to a mid-sized auto repair company to consulting with other freelancers on marketing their skills. • Develop and assist in implementing yearly marketing plans, including email marketing, content calendars, event calendars, and media collaboration opportunities. • Copywriting for social media, blogs, email campaigns, and websites. • Designed and launched rebrands for small businesses in the KC area including logos, tagline copy, and brand style guides.

Consistently involved with the Health/Fitness field to expand my awareness and knowledge to help people improve their lives.• Present motivating, personally designed fitness classes to 20-40 individuals in a group environment.• Worked to increase attendance by more than 80% in classes by making personal connections and using social media. • Help to develop and market sport and population-specific fitness events and programs.

Manage all the digital marketing initiatives for a group of four dealerships encompassing nine brands. I handle all social media, email marketing, websites, and online marketing for Aristocrat Motors (Mercedes-Benz, Maserati, Alfa Romeo, Porsche, Land Rover, and Jaguar), Mercedes-Benz of Kansas City, Aristocrat Pre-Owned Lee's Summit, and Aristocrat MotorsTopeka.

Manage all online marketing including websites, email campaigns, social media and content for Aristocrat Motors, Mercedes-Benz of Kansas City, BMW|VW of Topeka and Aristocrat Motors of Lee's Summit.

Consistently involved with the Health/Fitness field to expand my awareness and knowledge to help people improve their lives.• Present motivating, personally designed fitness classes to 20-40 individuals in a group environment.• Worked to increase attendance by more than 80% in classes by making personal connections and using social media. • Help to develop and market sport and population-specific fitness events and programs.

Responsible for studio management, production of photoshoots, marketing, and national repping for a national commercial photographer. • Created, an ongoing online, print, and email marketing and promotional campaign which resulted in a 50% increase in gross sales over the previous year.• Increased number of in-person portfolio appointments by over 100% which resulted in securing new ongoing clients.• Designed, managed, and facilitated a web, social media, blog, and email rebrand of the studio. • Produced both out of town and in town photo shoots. • Created in-kind trade relationships to enhance the book of work for the studio and resources to market the company.

Responsible for all corporate marketing, social media, internal employee communications, company employee events, corporate fundraising, company intranet, company website, public relations, and online research to provide the sales team with necessary data for client initiatives. • Orchestrated a company rebrand including a new logo and all-new website including writing all copy.• Led the redesign, naming, and relaunch of the company intranet.• Managed all company press releases and generating of online SEO benefits through online PR.• Launched corporate social media campaign.• Responsible for all corporate fundraising. • Coordinated social events, employee recognition, and team building events for 75 employees.• Submitted company work for local, regional, and national publishing awards resulting in 30 awards in one year.

Responsible for the overall day-to-day operations of a small business. Including marketing and project management. • Utilized creative ad placement and directed media to increase sales by 51% and sales close ratios by 13% in the first year.• Increased total gross job profitability by 12%.• Managed staff of 9 employees.• Created sales collateral, direct mail campaigns, print ads, media releases, newsletters, and website content.• Cut costs by nearly $50,000 per year by consolidating job responsibilities, hiring new vendors, negotiating with current vendors, and improving project management.

Consistently involved with the Health/Fitness field to expand my awareness and knowledge to help people improve their lives.• Managed groups of 20-30 individuals in a group cycling environment.• Increased attendance by more than 50% in classes.

Managed all company Marketing and PR projects including; direct mail, email marketing, and conference marketing. • Increased sales by 10% in one year through public relations campaigns and new collateral. • Increased national speaking engagements for company authors resulting in increased sales of those authors by 20%. • Identified new markets by creating relationships with local, national and global support groups and educators. • Updated website content and incorporated SEO tactics to enhance web visibility moving the site from a placement on page 12+ of search engines to page 1

Handled project management of in-store sampling demonstrations in national grocery chains including Wal-Mart stores. • Created hundreds of training manuals and Point-Of-Sale materials.• Saved over $10k by eliminating the cost of reprinting thousands of coupons through knowledge of the market.

Rapidly promoted from Promotion Coordinator to Marketing Director assuming total marketing responsibility for one of the largest radio stations in the region. Including copywriting, event planning, project management, cross-promotional marketing for station clients, and staff management.• Conceived and implemented “Break the Bank” campaign, which was the most successful on-air station contest to date by increasing ratings by nearly 20%.• Worked with the stations’ sales force to create promotional and marketing ideas for their advertising clients while preserving the integrity of the radio station.• Managed a staff of 1 full-time, 8 part-time employees, and over 50 interns. • Saved the company over $20,000 annually by developing trade relationships and negotiating in-kind trades. • Launched the station's website including writing and editing all web content. • Wrote on-air promotional copy and media releases. • Handled all public relations efforts for the radio stations including community events, non-profit partnerships, and listener appreciation initiatives.