Katherine Gulick Email & Phone Number

My passion is brand - the story it tells, the promise it offers.I create integrated marketing strategies for home improvement contractors and their motivated marketing teams. I am passionate about creating effective, results-driven brand messaging and initiatives that drive business. I implement marketing strategies with strong idea generation and a curiosity to always learn, improve, and innovate. I guide our contractors with customized solutions and present best practices through webinars, quarterly trainings, and an annual conference. I work alongside a talented team of graphic designs, video, 3D animation and photography talent to develop powerful brand messaging that works.

Listed skills include Email Marketing, Advertising, Seo, Social Media, and 13 others.

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  Director Marketing Services

  Contractor Nation

  Jan 2018 - Present - Seymour, Ct

  * Present, develop and train on strategic marketing, branding and advertising campaigns to a network of over 300+ home improvement contractors through individual consultations, live trainings, on-site visits, webinars, and printed communications, including best practices for advertising negotiation, inbound and outbound content creation, reputation management, marketing automation and production of omni-channel messaging and integrated solutions.* Analyze business and CRM data to set annual revenue goals and develop successful marketing campaigns that reduce costs, increase lead generation, and improve conversion rates for high ROI.* Oversee the production of effective of marketing solutions from team of writers, graphic designers and video editors and shooters, including: print and digital advertising; TV and radio scripts and content; website video content; email campaigns; and customer experience improvements and optimizations.* Expert in brand auditing and new brand development for consistency and effectiveness to ensure campaigns are memorable, creative, and reflective of business USP. * Active, patient and effective consultant to marketing departments and business owners regarding hiring and recruiting, team development and mentoring, time management, goal setting, employee retention and culture improvements.