Katherine Clark Email & Phone Number

Texas, United States

San Francisco Bay Area

Manage a Tech/Telco vertical book of business, while fostering deep-level client partnerships. Provide expertise in strategic recommendations of pitching products, optimizations and cross selling/ up selling to help reach campaign goals and grow the business. Collaborate with Account Executive and internal teams on proposals, implementation, campaign performance, billing, etc.

San Francisco Bay Area

• Sales support role assisting our Account Directors through each step of the video sales process. Communicate regularly with agency contacts, providing excellent customer service while also working with internal teams to ensure the finer points of each campaign are fully communicated and executed.- Co-develop custom campaign strategies to meet advertiser’s objectives, build supportive, explanatory and informative collateral (RFP media plans and decks)- Collaborate internally with Media/Ad-Ops, Research teams on approval of proposed plan and once the Insertion Order is received the set up and management of live campaigns- Serve as the advertising agency’s first point of contact: coordinate the collection of all assets and creative builds, provide optimization insights and strategies, build detailed regular campaign reporting and in-depth post campaign analysis with takeaways that can be used in future campaigns• BrightRoll’s Account Manager main point of contact and knowledge in the west region• Account Manager representative to develop, test and launch new tools that increase productivity• Help develop program materials and train Account Manager & Account Manager Intern teams

• Collaborated with superiors in the research, creation, implementation, management and billing of advertising campaigns-Researched marketplace, competitors, potential media partners-Co-developed client-ready detailed and strategic campaign proposals-Implemented approved campaigns, successfully worked hand-in-hand with other departments (research, analytics, trafficking, ad-ops, account management, etc.)-Monitored, pulled reports, proposed and then implemented optimizations to improve campaigns' performance-Managed billing; developed and utilized new vendor-ready delivery reports-Created and fostered positive relationships with media vendors• Managed general media inquires for the Communication Strategy department, provided initial responses to vendors, informed internal teams of new opportunities as applicable, and set up meetings

Provided post production quality assurance on multiple interactive DVDs, researched and analyzed category viral marketing tactics, did copyright research, cost control analysis, copy writing and editing

B.A., Advertising And Public Relations

Activities and Societies: Chapman Ad Club (board positions: membership, secretary, historian, student government representative), National.

Education record