Katherine Johnston Email and Phone Number

Analytical and creative marketing leader with 10+ years of experience and expertise in developing multi-channel communication strategies that build strong brands and drive revenue. Proven track record of leading strong cross-functional teams and running global transformative marketing technology implementations. Demonstrated success in executing highly innovative digital marketing campaigns to accelerate organizational growth with an emphasis on robust reporting and analysis.Areas of expertise:- Developing and executing multi-channel lead generation plans- Leading effective marketing and lead qualification teams- Managing tech stacks and implementing marketing technologies- Marketo, Eloqua, and Salesforce architecture and administration- Digital marketing including paid advertising, social media, and SEO- Google Analytics- Team motivation and development- ABM strategies for key accounts- Lead management- Proficient in reading, writing, and speaking FrenchKey Strengths and Achievements:- Proven talent for creating marketing engagement strategies through developing and executing brand building and revenue-focused marketing plans- Ability to motivate and coach employees through clear lines of communication and structure with a focus on team management and development - Powerful experience in developing and implementing communication plans across paid and organic digital engagement channels across the marketing funnel with an ability to make decisions on digital advertising and marketing spend by analyzing marketing’s pipeline contribution- Change agent mentality with experience using technology to streamline internal processes and accelerate growth- Extensive experience in defining target buyer personas and creating messaging to communicate the unique value proposition of brands and products, particularly for key accounts- Project management skills with proficiency in working with internal and external global resources to ensure projects are delivered on time and under budget- Demonstrated success in creating exciting and effective marketing content for key personas across the marketing funnel from acquisition to customer - Skill for building relationships within global marketing teams and cross-functional departments (IT, product, finance) with particular strengths in change management and building sales and marketing alignment- Expertise in robust reporting to communicate marketing efforts within organizations and using data to make thoughtful decisions to solve marketing problems