Katherine Johnston Email and Phone Number

Associate at Hamilton Place Strategies (now Penta Group). Responsible for working with a diverse set of clients to achieve their strategic communications and policy objectives.

As an Account Director, champions the project from start to finish by leading day-to-day client communication and team coordination, providing strategic recommendations, conducting research and developing communications, to ensure good ideas win and a premium final product.

Home is Where the Heels Are is a student-run campaign centered around bringing back the Tar Heel footprints that were painted on the four major roads leading into Chapel Hill.Collaborated with team to develop and organize the campaign. Worked together to implement strategies that assisted the other teams, as well as the overall goals of the campaign.Created campaign timeline and plan book to communicate expectations and deadlines for team.Throughout the campaign, monitored teams’… Show more Home is Where the Heels Are is a student-run campaign centered around bringing back the Tar Heel footprints that were painted on the four major roads leading into Chapel Hill.Collaborated with team to develop and organize the campaign. Worked together to implement strategies that assisted the other teams, as well as the overall goals of the campaign.Created campaign timeline and plan book to communicate expectations and deadlines for team.Throughout the campaign, monitored teams’ progress, led coordination with other teams, andevaluated the strategy’s effectiveness as the campaign progressed. Show less

Hands-on internship experience to provide in-depth look into the field of broadcast from different perspectives. Provided opportunity to use knowledge in an applied industry setting.Contributed on all shifts (morning, day and evening).Assisted news teams with interviewing, researching for stories, running the assignment desk,capturing photos at the scene for the social media account, producing voiceover to sound files(vosot’s) for the 11pm newscast, and shooting personal… Show more Hands-on internship experience to provide in-depth look into the field of broadcast from different perspectives. Provided opportunity to use knowledge in an applied industry setting.Contributed on all shifts (morning, day and evening).Assisted news teams with interviewing, researching for stories, running the assignment desk,capturing photos at the scene for the social media account, producing voiceover to sound files(vosot’s) for the 11pm newscast, and shooting personal stand-ups.Published web articles on the station website, choose complementary media for stories, andmonitored the station’s social media pages. Show less

Anchor and producer for Carolina Now, a daily news program through the UNC School of Media and Journalism. Two to three minute broadcasts streamed live on Facebook to provide UNC students with relevant news updates.Responsibilities as an anchor include researching and choosing stories, coordinating and scheduling with interviewees, writing the rundown script, and conducting live interviews and broadcasts.Responsibilities as a producer include also researching and choosing stories… Show more Anchor and producer for Carolina Now, a daily news program through the UNC School of Media and Journalism. Two to three minute broadcasts streamed live on Facebook to provide UNC students with relevant news updates.Responsibilities as an anchor include researching and choosing stories, coordinating and scheduling with interviewees, writing the rundown script, and conducting live interviews and broadcasts.Responsibilities as a producer include also researching and choosing stories, editing the script, creating infographics and other complementary forms of media for the broadcast, directing the anchor and interviewee in dry runs and live, and directing the control room during live broadcasts. Show less

Server for dinner and brunch service. As server, responsible for providing high quality, timely, friendly, and accommodating service to club members. Responsible for addressing and handling customer dissatisfaction. Achieved exceptional customer service through teamwork, communication, multitasking, problem solving, adaptability, and conflict resolution.Assumed manager duties during second season. Responsible for startup and close down nightly to include server assignments, menu… Show more Server for dinner and brunch service. As server, responsible for providing high quality, timely, friendly, and accommodating service to club members. Responsible for addressing and handling customer dissatisfaction. Achieved exceptional customer service through teamwork, communication, multitasking, problem solving, adaptability, and conflict resolution.Assumed manager duties during second season. Responsible for startup and close down nightly to include server assignments, menu creation, reservations, and cashiering and closing out each night. Show less