Leads the development of public and media relations strategies for Health Dimensions Group® and its managed communities. This position is also is responsible for supporting the development and execution of HDG’s) managed communities’ (MC) social media strategies and campaigns and MCs’ online reputation via Google, Facebook, and LinkedIn. Ensures internal and external communications efforts are aligned with overall strategic plans in collaboration with regional and MC leadership to achieve MC sales and marketing goals as well as support HDG’s plan for growth. Leads consulting team projects' strategic communications and public relations strategies.

• Direct strategic digital and print marketing communications for nonprofit, Catholic senior care and services organization with five locations and full-service therapy & wellness division• Maintain high proficiency in Adobe Creative Cloud, including: InDesign, Illustrator and Photoshop; Microsoft Office 365• Brand management: build and enforce brand standards, graphic and communication guidelines• Create new brand: collaborate with hired agency to develop graphic standards; build engaging roll-out strategy with creative messaging for Ascend Rehabilitation and Saint Therese• Serve as outreach support for all organization entities• Implement global media monitoring, reporting and analytics strategy • Executive adviser of content as well as communications tactics and resources• Energize online presence to engage the public and lead to measurable action • Plan and manage local search campaign to leverage, enhance and correct local listings and business descriptions; drive increase in web search, traffic and overall engagement• Administer website development projects; generate content and web copy for WCMS systems (WordPress, Concrete5); supervise ongoing SEO strategies• Grow social media presence on Facebook, Twitter and LinkedIn; foster voice and author meaningful posts unique to brand; engage public, residents and families; drive mission, vision and values• Promote HR recruitment plan; boost employee recognition efforts• Streamline internal distribution of print, apparel and promotional items through production and launch of Four51 e-commerce storefront and distribution best practice • Secure and mobilize contract associates aligned with long-term goals• Prioritize and delegate marketing requests; negotiate feasibility with internal stakeholders• Write, design and distribute print and digital communications, including Annual Gratitude Report and "The Rose" quarterly newsletter

Global Trade Services (GTS) process development and system implementationsPeak season captain: formulate action plans to guide team in efficiently meeting compliance deadlines; mobilize team through weekly communications at department meetingsLacey Act team lead: test and evaluate system capabilities, research Lacey Act Customs and Border Protection (CBP) compliance requirements on behalf of Target Corporation, composed corporate best practice and oversaw process introduction into Automated Commercial Environment (ACE) and Automated Broker Interface (ABI) filing environments Onboarding process team lead: co-authored onboarding/training process for new import compliance team members Examine import shipments and analyze for complete regulatory compliance with CBP and Other Government Agencies (OGA) relevant to federal laws, regulations, internal policies and within required level of serviceFoster external relations with forwarders, vendors, carriers, and US Customs to ensure timely release and delivery of freightIdentify vendor compliance concerns and troubleshoot clearance issues to ensure cargo is deemed admissible to leave port and continue through Target's supply chainStreamline communication with Target’s vendors and improve accuracy of future POs and freight

Cross-functional team leadership; regional distribution network business partner for executives regulating over 1,000 exempt and 10,000 non-exempt team members processing more than $40 billion in retail merchandise annuallyCollaborate with executives in distribution operations, communications, process development and management to support 18 buildings across the United States supplying retail stores up to 2.2 million square feetBusiness partner for fulfillment operations support team responsible for Target.com fulfillment center distribution operations Build, maintain and streamline pyramid initiatives between headquarters, regional distribution and e-commerce fulfillment centers; generate communications and best practices for an audience of more than 10,000 team members across the distribution network Spearhead meeting and travel logistics for Fall National Meeting for an audience of over 200 distribution executives, incorporating new budget strategies and vendor management processes resulting in cost savings of over $14k Research charter flight costs and audit distribution budget to strategize and develop new reservation process; collaborate with Target’s Flight Services to test and implement new travel process; result in development of new jet travel reservation system as corporate-wide strategy and an overall savings of over $2M in annual charter costs Create and implement executive military recruiting strategy for executive travel to Kuwait in 2012; manage Target’s media exposure and external recruiting processes to successfully hire hundreds of veteransCollaborate with Target Communications for internal and external press releases Streamline and implement best practices for all distribution and fulfillment centers

Project manager for all internal and external communications Direct planning and management of all project budgets including invoicing and account reconciliationOnsite manager with 5 direct reports overseeing all office departments including: accounting, client recruiting, marketing, e-commerce and print design and media relationsCommunicate PR and marketing strategies, concepts and creative initiatives with authority, credibility and clarity to build consensus for creative approval by clients’ leadership Event planning and management Create, manage fundraisers for non-profit partners including: The Ivey AwardsLaunch event planning and management for Surdyk’s Flights at the MSP AirportCommunication and PR for The Porton Group vs. 3M: organize media conferences, news releases and all public communications functions as requested by clients Graphic design management: logos, websites, e-marketing, print collateral Collaborate with clients to ensure information presented is accurate, up-to-date and meets expectations and brand standardsWrite, edit and upload social media content and press releases in coherence with clients’ branding