Marketing And Communications Specialist
Calgary, Canada Area
As the Marketing and Communications Specialist, I develop and manage communications for Easter Seals Alberta, across the province. This included developing a Strategic Communications plan for the next 3 years with SMART goals and measurable results. I have developed and updated our brand standards, and created templates for outgoing marketing and communications efforts for multiple teams in the organization. I am working with the team at Camp Horizon, our team at McQueen Residence and our fundraising team to increase brand awareness and create standard branding across the province. I manage all social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends. In addition, I write newsletter marketing copy and presentation materials for special projects and edit and distribute press releases to local and national media outlets, securing positive coverage in multiple publications.Managed complete redesign and launch of company's website in 6 months. This has included developing copy, images, and other materials as requested by the firm who is creating our new website,With my assistance, the fundraising team has created and run a great Holiday Campaign in 2018 aimed at raising $10,000, we surpassed that goal within one week of our launch.