Account Coordinator
Current▪ Managed $1.5M+ in statewide marketing campaigns, covering digital and OOH advertising methods▪ Developed targeted strategies based on data-driven research to exceed clients' KPIs▪ Coordinated with clients throughout campaigns to ensure timely deliverables and report on project updates▪ Collaborated with team members to design creative concepts for digital and OOH advertising, including billboard, bus, and OTT ads▪ Drafted written content across owned and paid media channels for clients, including branded content articles published within the local USAToday network▪ Applied extensive attention to detail in managing client budgets and contracts to ensure accuracy