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Katherine Topacio Email & Phone Number

Head, Campaigns and Digital Analytics at CIMB Bank Philippines at CIMB Bank Philippines
Location: Calabarzon, Philippines, Philippines 6 work roles 3 schools
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Current company
Role
Head, Campaigns and Digital Analytics at CIMB Bank Philippines
Location
Calabarzon, Philippines, Philippines
Company size

Who is Katherine Topacio? Overview

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Quick answer

Katherine Topacio is listed as Head, Campaigns and Digital Analytics at CIMB Bank Philippines at CIMB Bank Philippines, a company with 125 employees, based in Calabarzon, Philippines, Philippines. AeroLeads shows a matched LinkedIn profile for Katherine Topacio.

Katherine Topacio previously worked as Head, Campaigns and Digital Analytics at Cimb Bank Philippines and Campaigns Manager at Cimb Bank Philippines. Katherine Topacio holds Postgraduate Degree, Postgraduate Certificate On Leadership And Management from Asian Institute Of Management.

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CIMB Bank Philippines

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Profile bio

About Katherine Topacio

Katherine Topacio is a Head, Campaigns and Digital Analytics at CIMB Bank Philippines at CIMB Bank Philippines. They is proficient in Tagalog and English.

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Katherine Topacio's current company

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CIMB Bank Philippines
Cimb Bank Philippines
Head, Campaigns and Digital Analytics at CIMB Bank Philippines
manila, manila, philippines
Website
Employees
125
AeroLeads page
6 roles

Katherine Topacio work experience

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Head, Campaigns And Digital Analytics

Current

Philippines

  • Guides the team towards delivering exceptional service within a customer-centric and continuously improving environment.
  • Establishes Key Performance Indicators (KPIs) and meticulously evaluates performance against targets, adjusting strategies for enhanced effectiveness.
  • Collaborates with Business and Innovation Teams to address business inquiries:o Assesses business needs and designs methodologies, presenting comprehensive project proposals to meet objectives.o Translates business.
  • Conducts thorough data analysis, shares valuable insights, and offers recommendations for tactical business decisions.
  • Scrutinizes all promotional campaign documentation before launch to ensure accuracy and compliance.
  • Coordinates with the Data Engineering Team to address data quality and related concerns/issues efficiently.
Apr 2024 - Present

Campaigns Manager

  • Spearheaded the team to deliver exceptional service, fostering a customer-centric environment and driving continuous improvement initiatives.
  • Established Key Performance Indicators (KPIs), conducting regular performance evaluations against set targets, and adjusts strategies accordingly for optimized outcomes.
  • Collaborated closely with the Products and Marketing teams, facilitating base generation for various bank promotions and campaigns.
  • Developed comprehensive marketing and non-marketing calendars to ensure timely execution and monitoring of all activities.
  • Partnered with Regional and Philippines Data Engineering and Infrastructure Teams to implement and automate base generation scripts.
  • Conducted thorough campaign base sizing with waterfall analysis to anticipate drop-offs before each promo/campaign launch.
Apr 2022 - Mar 2024

Campaigns Officer

  • Collaborated closely with Products and Marketing teams to facilitate base generation for various promotions and campaigns.
  • Developed and maintain an inclusive marketing and non-marketing calendar to track schedules and ensure timely distribution of materials.
  • Partnered with Regional and Philippines Data Engineering and Infrastructure Teams to implement and automate scripts for base generation.
  • Conducted thorough campaign base sizing, utilizing waterfall analysis to anticipate base drop-offs before each promo/campaign launch.
  • Performed detailed analysis on campaign performance and metrics throughout the duration of each campaign, providing comprehensive reports to stakeholders.
  • Supported the end-to-end process of promo fulfillment, from eligible base generation to incentive crediting or distribution to end-users.
Dec 2020 - Apr 2022

Cpc- Collections Mis Officer

NCR - National Capital Region, Philippines

  • Generated and developed MIS report architectures to monitor performance of the department using SAS or MS Office Applications.
  • Conducted timely ad hoc studies or analysis through portfolio segmentation, trending, cost benefit, and other methods.
  • Prepared presentation materials, regulatory reports, and other internal documentation as required, ensuring accuracy and compliance with standards.
  • Provided support in project development, implementation, and monitoring, contributing valuable insights and expertise to ensure successful outcomes.
Sep 2018 - Nov 2020

Mis Analyst

NCR - National Capital Region, Philippines

  • Compiled and delivers weekly, monthly, and quarterly variance analysis reports on loan portfolio and loan releases, comparing performance against past benchmarks and current targets essential for Management Committee.
  • Supported in the preparation of comprehensive annual financial, operating, and capital budgets, ensuring alignment with organizational goals and objectives.
  • Validated budget availability for capital expenditures requested by units within the Retail Loans Group, ensuring alignment with financial constraints and organizational priorities.
  • Conducted ad hoc functions, including collaborating with the Systems Unit to enhance financial modeling for greater efficiency and accuracy, contributing to overall operational effectiveness.
Dec 2015 - Aug 2018

Intern

Pasay City, Philippines

Apr 2014 - May 2014
Team & coworkers

Colleagues at CIMB Bank Philippines

Other employees you can reach at cimbbank.com.ph. View company contacts for 125 employees →

3 education records

Katherine Topacio education

Bachelor Of Science (Bs), Business Administration Major In Management Accounting

De La Salle University- Dasmarinas

Activities and Societies: 2014- Present Junior Confederation of Finance Associations- Philippines Member 2013- 2014 Youth For Christ AVP.

Education record

Elizabeth Seton School- South
FAQ

Frequently asked questions about Katherine Topacio

Quick answers generated from the profile data available on this page.

What company does Katherine Topacio work for?

Katherine Topacio works for CIMB Bank Philippines.

What is Katherine Topacio's role at CIMB Bank Philippines?

Katherine Topacio is listed as Head, Campaigns and Digital Analytics at CIMB Bank Philippines at CIMB Bank Philippines.

Where is Katherine Topacio based?

Katherine Topacio is based in Calabarzon, Philippines, Philippines while working with CIMB Bank Philippines.

What companies has Katherine Topacio worked for?

Katherine Topacio has worked for Cimb Bank Philippines, Metrobank, Bank Of The Philippine Islands (Bpi), and Star Cruises.

Who are Katherine Topacio's colleagues at CIMB Bank Philippines?

Katherine Topacio's colleagues at CIMB Bank Philippines include Peter Ryan Siababa, Joana Apple Macasero, John Aeron Merida, Daszi Othman, and Jerico Bibat.

How can I contact Katherine Topacio?

You can use AeroLeads to view verified contact signals for Katherine Topacio at CIMB Bank Philippines, including work email, phone, and LinkedIn data when available.

What schools did Katherine Topacio attend?

Katherine Topacio holds Postgraduate Degree, Postgraduate Certificate On Leadership And Management from Asian Institute Of Management.

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