Drove and developed the C2C Seasonal Marketing campaigns, including strategy, campaign planning and development, as well as post-campaign analytics and recommendations.Deliverables:Collaborated with key stakeholders to develop the FY14 Seasonal Marketing campaigns for Mother’s Day, Father’s Day, Graduation, Back-to-School and HolidayCollaborated with key stakeholders to develop/kick-off the FY15 Seasonal Marketing campaigns for March Madness, Mother’s Day, Memorial Day, Father’s Day and Back-to-SchoolResearched inventory gifting/shopping trends and what historically sold on eBay during for seasonal campaigns and provided inventory recommendations to business unit ownersCoordinated development and distribution of the Seasonal Style Guides with key stakeholders and agency partners. Included crafting seasonal strategy briefs for agency and internal creative briefs forcreative teams.Provided analytics of FY14 campaigns as well as optimization recommendations for FY15 Seasonal Marketing campaigns and programs. Successfully campaigned for seasonal creative to incorporate a unique design elements to make them “stand out” over the nonseasonal campaignsDeveloped expanded FY15 seasonal retail calendar to focus on more traditional “brick and mortar” retail events

Copart: Managed multiple direct response campaigns, including an international campaign which is currently running in seven countriesSprint: Oversaw the implementation of new Sprint Wholesale Solution Groups public and partner websites, including content and media audits, branding, messaging and business rules/logicRiverbed: Managed multiple integrated marketing campaigns, including print, email, and online.

Sprint: Managed in-store collateral display projects, including POP materials, brochures and interactive CDsDeveloped and implemented project/budget review process for multiple account teams & financedepartment to ensure projects are being billed, paid and closed in a timely manner within agencyAssisted Director of New Business with several projects for new agency client, Wellpoint, including pitch materials and personalized insurance cardsSupervised several account executives

Microsoft: Managed complex CRM projects with multiple creative elements including direct mail, email, banners and collateralDeveloped and presented strategic agency POVs, schedules, estimates, creative briefs and campaign plansDrove the integration of cross-promotion points throughout campaign by successfully working withseveral internal Microsoft divisions and outside vendorsSupervised two account executives

GM: Managed advertising and marketing campaigns for TV, print, radio, interactive, direct-mail and event collateral specifically targeting the African-American community; efforts resulted in a new AfricanAmerican relationship marketing programAssisted client in the development and monitoring of yearly production budgetsResearched and monitored industry trends and competition; provided strategic advertising, marketingpoints of view and competitive reviews to clientSupervised account executive and assistant account executive

Managed on-going direct response campaigns for multiple clientsDeveloped and monitored project financials, schedules and goalsCoordinated project outsourcing with numerous outside vendors, including fulfillment companies, dataprocessing agencies, rich media vendors and third party content providersFacilitated client decision by providing agency points of view, creative briefs, article summaries andstrategic recommendationsManaged interactive components within direct response campaigns, including HTML and rich mediaemails, banners, campaign microsites, on-line reporting and monthly newsletters