Kathleen Jiang Email & Phone Number

Berkeley, CA, US

New York, New York, United States

New York, New York, United States

Minneapolis, Minnesota, United States

Led a 6-person team in conducting marketing research and identifying customer acquisition and engagement strategies for Hackwith Design House, a Minneapolis-based sustainable fashion business. Project resulted in significant lift in organic engagement with customers.The project lifecycle consisted of designing a marketing research plan, conducting customer.

San Francisco Bay Area

Spearheaded cross-functional teams to construct a three-year product and partnerships roadmap for third-party integrations and APIs and presented outcomes to leadership.Led competitive analysis, user interviews, and a 2500 respondent user research survey that resulted in new target segment insights, informing short-term priorities and long-term strategy.

San Francisco Bay Area

Collaborated with an innovation consulting team of 12 to identify growth and monetization opportunities for a major tech company in the Bay Area.Applied an innovation design framework consisting of customer research (team conducted 100+ interviews), solution ideation (generated over 40 relevant business ideas / new opportunities), and strategic planning.

Greater New York City Area

Interviewed client stakeholders about pain-points, analyzed billing error data, and strategized solutions to improve billing accuracy at an academic medical center; decreased daily system billing errors by $7M (49%)Created and mapped new website testing and analytics processes for an $18B brand, establishing a foundation to transition client’s digital.

Greater Minneapolis-St. Paul Area

Prioritized over 500 user stories and built functional specifications for an agile website redesign projectWorked cross-functionally with ~60 healthcare and technology staff on usability testing, from preparing test scripts to addressing defects, to ensure good user experience with an upgraded system for 22 hospitals and clinics Led 50+ scoping and design.

Hopkins, MN

• Owned the role and responsibilities of project manager, including gathering requirements, developing timelines, coordinating and facilitating meetings with stakeholders, allocating tasks to resources, and driving for.
• Led intern team in change management activities, including developing a “quick start guide”, tutorial videos, and office hours to transition almost 800 end users to the SAP BusinessObjects Web Intelligence reporting tool
• Assembled and presented several Global IT scorecard redesign templates to the leadership team, built the final redesigned scorecard using SAP Dashboards, created documentation for scorecard management, and trained.

• Collaborated with Sr. Project Manager on annual business planning process by analyzing departmental plans, identifying critical themes and priorities aligned with Network strategies, and developing a comprehensive plan.
• Led intern group project team in developing an innovative virtual health application framework; played an integral role from ideating and organizing meetings to creating the final product
• Supported the sales organization by generating value-based incentive impact reports to be used with current and potential clients
• Drove accountability and transparency across Network teams via monthly metrics reporting

Weihai, Shandong, China

• Created delivery notes based on orders issued by buyer detailing quantity, time, and location of inventory to be shipped
• Organized information regarding predicted sales for use in manufacturing and supply chain departments
• Imported data regarding exports into company system for future use in the financial department
• Observed and participated in manufacturing processes to better understand company functionality and relations between departments

Master Of Business Administration (Mba), Business Analytics Emphasis

Activities and Societies: VP of Haas Arts Club, VP of Haas Mindfulness Club, VP of Asian-Americans@Haas, Forté Fellow

Bachelor Of Science In Business (Bsb), Management Information Systems, Marketing

Activities and Societies: Multicultural Center for Academic Excellence, Chinese American Student Association, Honors Research Assistant.

Education record