• Lead a cross-functional team inclusive of Business Development, Strategy, Measurement and Insights• Develop and deliver a monetizable global content strategy for Amazon Music,• Own the strategy and investment planning for Amazon Music’s biggest brand growth pillar (“Big Rock”): Live Music Events• Oversaw the launch of Amazon Music Live, Amazon Music’s live music series airing on Prime Video and Twitch after Thursday Night Football• Oversee third party negotiations and partnerships with festival and tour promoters including Live Nation/Ticketmaster and AEG Worldwide

• Developed and implemented the communications plans that delivered breakthrough mass advertising for Echo/Alexa, globally• Lead cross-functional teams including brand planning, media, creative, program managers, research and product marketing• Managed the global advertising production budget, and oversaw all global TV productions (US/EU5/AU/CA)• Developed the mass advertising launch strategy for the Echo Dot (2nd gen), Echo Show (1st gen),Echo (2nd gen) and Echo Spot (1st gen)• Developed and implemented the Entertainment Marketing strategy for Alexa• Oversaw the negotiation and implementation of Echo/Alexa brand partnerships and sponsorships

• Drove the execution of mass advertising campaigns, including Broadcast, Digital, Print, Radio and Social• Led a project team including Creative, Account Service, Strategy, Production and Business Affairs to drive projects to completion meeting all major internal and client milestones• Managed project resources throughout the project life cycle from initiation through launch, ensuring that the project remained on time, on brief and within scope• Served as the technical expert and leader during the project lifecycle and production process for all deliverables and mediums within a creative campaign• Identified areas for process improvement across all departments, including Account Service, Strategy, Production and Creative• Developed and implemented programs and strategies to increase internal departmental efficiencies• Developed mechanisms to drive efficiencies based on cost, timing and resourcesCLIENTS: T-Mobile, American Girl, Ore-Ida, Visit Seattle, New business pitches