Top Writer - Medium I am an accomplished writer with a passion for storytelling. My work has been featured in top publications, including Wise & Well, Crow’s Feet, Minds Without Borders, and Globetrotters.

I take a proactive, research-based approach to increase audience awareness and engagement in Intermountain Foundation's case for support through high quality strategic communications plans and activities.

Served as the chief communications strategist for my clients in the healthy lifestyles industry. I worked closely with my clients to align their communications and business strategies -- leveraging news media, social media, speaking engagements and awards to drive awareness of their business and help them reach their goals.

Developed strategic communications plans and generated awareness and positive publicity for clients in the healthcare industry. Expert at developing effective press releases, talking points, magazine articles, editorials, advertisements, speeches, and marketing copy.

Planned and executed marketing communications campaigns to drive patient traffic, improve loyalty and enhance reputation. Oversaw media relations, community relations, internal and external communications, and advertising. Developed annual marketing plan and budget. Led reorganization of department and hiring/training/management of new staff.

Directed strategic communications efforts, handling advertising, sponsorships, community relations, media relations, publications, and marketing communications. Developed annual communication plan and budget. Led, motivated staff of four writers and graphic designers. Promoted from Corporate Communications Manager 6/03.

Oversaw marketing for five regional shopping centers in Utah and Wyoming, as well as serving as on-site Marketing Director for Cottonwood Mall in Salt Lake City. Hired, trained, and assisted Marketing Directors in the implementation of strategic marketing initiatives. Managed and trained marketing staff. Promoted from Marketing Director 6/99. Earned Certified Marketing Director (CMD) designation in 2002.

Increased customer base by 24% and deepened household penetration from 2.3 to 2.5 products per household through successful publications, promotions, and direct mail campaigns. Directed the redesign of five newsletters, improving response rates to key promotional efforts. Built strong community ties through active participation in local organizations. Managed, led and motivated staff of seven. Promoted from Manager 10/94, from Representative 10/92. Nominee, Texas Credit Union Marketer of the Year, 1993. Awarded Dora Maxwell Award for Social Responsibility, 1993. Earned marketing certification from Credit Union National Association, 1993.

Served as editor/writer for seven company-sponsored magazines, enhancing communications among McDonald’s employees worldwide. Administered annual budget exceeding $1 million.

Edited three internal magazines; updated benefits and training manuals

Co-author, "Road Notes: A Guide to North America's Adventures and Delights." Editor, Nutshell and Insider Magazines.