Kathleen Erickson

Kathleen Erickson Email and Phone Number

Managing Director, MarTech Strategy, Planning and Operate Lead @ Deloitte Digital
Boston, MA, US
Kathleen Erickson's Location
Greater Boston, United States
Kathleen Erickson's Contact Details
About Kathleen Erickson

25+ years expertise in global CRM/customer lifecycle management, campaign management, cross channel strategy, marketing automation platforms, digital marketing technology strategy, customer data management, loyalty strategy, data strategy and marketing analytics across multiple industries including automotive, QSR, financial services, consumer/retail, telecom, travel/hospitality and more.

Kathleen Erickson's Current Company Details
Deloitte Digital

Deloitte Digital

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Managing Director, MarTech Strategy, Planning and Operate Lead
Boston, MA, US
Employees:
8267
Kathleen Erickson Work Experience Details
  • Deloitte Digital
    Managing Director, Martech Strategy, Planning And Operate Lead
    Deloitte Digital
    Boston, Ma, Us
  • Deloitte Digital
    Managing Director, Martech Strategy, Planning & Operate Lead
    Deloitte Digital Jan 2020 - Present
    Greater Boston Area
    Leader in Digital Marketing Strategy, Marketing Technology, Customer Data and Decisioning Platforms, and Marketing Performance Operations solutions and managed services capabilities.
  • Publicis
    Svp Technology, Marketing Operations Capability Lead, At Publicis
    Publicis May 2018 - Dec 2019
  • Digitas North America
    Svp, Marketing Operations Capability Lead , Technology
    Digitas North America Oct 2015 - Apr 2018
    Greater Boston Area
    Lead Marketing Operations capability for North America offices and support department global expansion strategy into UK and APAC markets.
  • Digitaslbi
    Vice President/Group Director, Marketing Operations, Technology
    Digitaslbi Jul 2013 - Sep 2015
    Department leader of professionals across North America offices with proven track record of designing and executing operational solutions to implement customer experience marketing strategy, reduce speed to market, support advanced analytics and generate incremental revenue for numerous Fortune 100 clients. Lead for marketing automation/CRM provider partnerships with Salesforce, Salesforce Marketing Cloud/ExactTarget, Adobe Campaign, Oracle Marketing Cloud, Marketo and more.
  • Digitas
    Vice President/Director, Marketing Operations
    Digitas Oct 2007 - Jun 2013
  • Digitas
    Associate Director, Marketing Operations
    Digitas Oct 2002 - Sep 2007
  • Digitas
    Manager, Marketing Operations
    Digitas Mar 2000 - Sep 2002
  • Metlife (New England Financial)
    Consultant, Database Marketing
    Metlife (New England Financial) Jul 1997 - Mar 2000
  • Soucy Insurance Agency, Inc.
    Marketing Coordinator
    Soucy Insurance Agency, Inc. Feb 1992 - Jun 1997

Kathleen Erickson Skills

Digital Marketing Technology Marketing Operations Digital Marketing Crm Marketing Automation Database Marketing Campaign Management Analytics Email Strategy Interactive Marketing Marketing Integrated Marketing Digital Strategy Segmentation Web Analytics Digital Media Advertising Sem Online Marketing Marketing Strategy Social Media Marketing Crm Integration Customer Relationship Management

Kathleen Erickson Education Details

Frequently Asked Questions about Kathleen Erickson

What company does Kathleen Erickson work for?

Kathleen Erickson works for Deloitte Digital

What is Kathleen Erickson's role at the current company?

Kathleen Erickson's current role is Managing Director, MarTech Strategy, Planning and Operate Lead.

What is Kathleen Erickson's email address?

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What is Kathleen Erickson's direct phone number?

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What schools did Kathleen Erickson attend?

Kathleen Erickson attended D'amore-Mckim School Of Business At Northeastern University, Syracuse University.

What skills is Kathleen Erickson known for?

Kathleen Erickson has skills like Digital Marketing Technology, Marketing Operations, Digital Marketing, Crm, Marketing Automation, Database Marketing, Campaign Management, Analytics, Email Strategy, Interactive Marketing, Marketing, Integrated Marketing.

Who are Kathleen Erickson's colleagues?

Kathleen Erickson's colleagues are Paul Bentley, Paul Kilgarriff, Madalyn O'dea, Vijay R., Haixu Mei, Andreas Skolidis, Marcelle Deutsch.

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