Kathleen Irwin Email & Phone Number

Friendswood, Texas, United States

Friendswood, Texas, United States

Sugar Land, Texas, United States

Responsible for corporate internal and external communications — PR, social media, website, employee communications — spanning digital, print, and internal channels to ensure corporate messaging was consistent and engaging. Promoted the firm's mission, corporate value proposition, services, and market position by working closely with management teams and executives to shape image and values, supported marketing and corporate strategies that built corporate awareness and reputation, brand recognition, and employee engagement. Corporate Comms was the hub of coordination with other departments/cross-functional teams, ensuring the corporate voice was well-represented and consistent in internal and external corporate communications.

Houston, Texas

• PR/External Communications Manager: Plan and implement all external communications efforts — key messages; strategic campaign plans; public/media relations; website; email marketing; social media; advertising (traditional and digital); awards; articles/editorial calendars; script and edit speeches, presentations, and videos; develop and implement thought leadership / subject matter expert (SME) program; promote SMEs and other stakeholders on both owned and earned platforms; track media mentions, monitor engagement, and track analytics on various campaigns.• Corporate Storyteller/Brand Advocate: Develop key messages with high-level stakeholders; communicate messaging in style and voice consistent with company culture, mission, and values; ensure that all communication pieces are compelling and follow brand standards and style guide.• Content Marketer/Social Media Marketer: Plan, create, edit, promote, and monitor content — articles, case studies, infographics, website news stories, white papers, social media posts, videos, presentations — on both owned and earned channels. Launched (2012) and manage firm’s social media channels.• Team-Builder: Helped grow Corporate Marketing from a team of two (Marketing Manager and Communications Manager) to current team of seven — Marketing Manager, Communications Manager (me), Database Administrator (CRM and DAM), Lead Graphic Designer, Graphic Designer/Web Designer, Communications Specialist, and Marketing Assistant.• Special Ops/Creative Agent: I am the ideas person to whom people turn when they are looking for fresh ideas or approaches to otherwise commonplace deliverables or processes. Examples include the 2017 Operation Snowball holiday video (à la kid snippets), the Fun Facts campaign, and the #i_am_moore campaign [see links below].

Houston, Texas, United States

Integrated Marketing, Business Development, and Public Relations efforts. Managed three marketing coordinators, a PR coordinator, graphic designer, and seasonal interns. Continued creative duties (PR, direct mail, advertising, writing/editing, website, social media). Launched the firm's social media channels — Twitter, LinkedIn, Facebook, YouTube, and company blog — while educating upper management on social media purposes and best use cases. Oversaw the proposal/RFP/RFQ process and delegated among coordinators.

Houston, Texas

Led branding, corporate identity, messaging, all external communications (direct mail, social media, e-marketing, advertising, PR, awards, website) and managed a graphic designer and a PR/marketing coordinator. Developed communication plans/schedules for each of the 10 operating teams; integrated with the overall, comprehensive plan. Wrote and edited all marketing collateral — brochures, articles, advertising, website, company boilerplate, blog posts.

Houston, Texas

Planned and implemented all PR efforts — media relations, press releases, editorial calendars, awards, website, trade shows. Developed PR plans and schedules. Developed formal direct mail plan and schedule. Authored and edited articles and marketing collateral. Managed print production process for all collateral.

Houston, Texas

RFP/RFQ responses, started a formal PR/media relations plan, rewrote and redesigned all company boilerplate information and project descriptions, launched new website, and assisted in roll-out of the new corporate identity.

Galveston, Texas

General architectural duties. Writer and editor of marketing and PR materials, including proposals (responses to RFPs and RFQs), press releases, and boilerplate materials. After rediscovering a passion and latent talent for writing, I combined these with my love of architecture and marketing to pursue AEC marketing as a career.

Master Of Architecture - March, Architecture

Master of Architecture with a Certificate in Historic Preservation

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Zeta Tau Alpha

Education record