Counsel international students seeking to attend U.S. colleges and universities and interface with their parents to explain Higher Education in the U.S.

Owner and principal of a civil litigation law firm specializing in the defense of public entities and their employees in medical malpractice, employment, and civil rights litigation.- Started firm and grew firm to nine attorneys and 14 full-time employees- Oversaw marketing, hiring, training, personnel and multimillion dollar budget- AV rated by Martindale and Hubbell

Oversaw and led a staff of 20 in the Office of AdmissionsAnalyzed data to make strategic decisions about how to recruit and shape the incoming first year class to ensure that the economic, ethnic and geographic diversity goals of the College were met- Brought all search in-house and set the parameters of name purchases- Co-led Lafayette’s in-house senior search for classes of ’24 and ‘25- Repeatedly increased applications and yield in domestic and international territories - Managed waitlist for classes of ’24-’27 - Chaired merit team, planned and executed merit assessment events- Led application selection review committees- Made communications and marketing decisions with the Director of Web and Design Strategy, Associate Director Enrollment Communications and Associate Director of Visitation to ensure marketing, communications and event management efforts were on brand and on messageInterfaced with Interim Director of Financial Aid - Worked with Interim Director of Financial Aid and admissions athletic liaisons to discuss pre-reads of recruited student athletes for admissions eligibility, financial aid and merit scholarships- Worked with Interim Director of Financial Aid and Associate Director of Enrollment Data Analytics to ensure that institutional priority of enrolling a class with 12.5% Pell eligible students was met- Helped both the admissions and financial aid teams with communication resulting in a more streamlined approach to merit and financial aid appeal file reviewsBuilt internal and external stakeholder relationships- Built relationships across campus with Director of Student Life, Academic Deans and Faculty- Engaged with the Development Office to cultivate alumni relations- Certified Title IX Hearing Officer- CACHET (College Admissions Collaborative Highlighting Engineering &Technology) liaison - First Generation Mentoring Program Mentor - Reinstated Team Success to help retain students identified as needing extra support

Increased First Year class and transfer student enrollment for Fall of 2018 - Resulted in increased revenue- Net tuition revenue was 108.2% of goal and discount rate dropped 1.3%- Freshman enrollment goal was 850 students but goal was exceeded with 933 students - Analyzed data and implemented strategies for creating a pool from inquiry through yield- Contracted with vendors to engage prospective high school sophomores, juniors and seniors in campaign to drive enrollment and improve retentionImproved internal processes that resulted in saving money and increasing efficiency- Evaluated and realigned staff positions to provide better use of personnel and budgetary resources- Established rubric for holistic review of applications including establishing minimum requirements for acceptance into various programs- Created travel policy and wrote a recruitment manualLed, mentored and trained Admission recruitment staff- Managed 10 direct reports- Mentored staff in territory management and customer service- Trained Admission staff in the following:---How to work with university partners such as Deans, Professors, Housing and Residential Life, Financial Aid and Registrar---How to explain financial aid awards to parents and students- Trained tour guides and co-authored tour guide manualReviewed and wrote content for marketing, electronic communication, acceptance and scholarship lettersOversaw campus prospective student experiences such as campus visits, tours, open houses and accepted student events

Managed undergraduate recruitment primarily in Northern California, Washington and Oregon via college fairs, school visits and group presentations