Kathleen Lawrence

Kathleen Lawrence Email and Phone Number

Marketing Manager at Rockie Williams​ Premier Chrysler Dodge Jeep Ram @ Rockie Williams​ Premier Chrysler Dodge Jeep Ram
mount juliet, tennessee, united states
Kathleen Lawrence's Location
Mount Juliet, Tennessee, United States, United States
Kathleen Lawrence's Contact Details

Kathleen Lawrence personal email

n/a

Kathleen Lawrence phone numbers

About Kathleen Lawrence

As a marketing strategist, I help brands drive engagement and loyalty by leveraging customer and market insights to produce targeted communications that resonate with audiences. I have deep B2B experience in multi-product/service organizations where I specialize in leading evidence-based marketing initiatives that increase market share and conversions, and engage customers. Through customer data mining, I identify the key success factors that drive buying behavior and define segment profiles to produce relevant, compelling content that supports sales and brand awareness. I have been consistently recognized for effective communication problem-solving fiscally-responsible management of people and resources. Specialties: Content Writing, Strategy and Development, Customer Insights & Engagement, Branding/Rebranding, Digital Marketing, Project Management, Process EnhancementIndustries: Automotive, Healthcare, Technology, Professional Services

Kathleen Lawrence's Current Company Details
Rockie Williams​ Premier Chrysler Dodge Jeep Ram

Rockie Williams​ Premier Chrysler Dodge Jeep Ram

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Marketing Manager at Rockie Williams​ Premier Chrysler Dodge Jeep Ram
mount juliet, tennessee, united states
Website:
rockiewilliams.com
Employees:
14
Kathleen Lawrence Work Experience Details
  • Rockie Williams​ Premier Chrysler Dodge Jeep Ram
    Marketing Manager
    Rockie Williams​ Premier Chrysler Dodge Jeep Ram Oct 2018 - Present
    Mount Juliet, Tennessee
    Work directly with dealership management to enhance brand awareness, grow online audiences, and generate leads through the development and implementation of inbound and outbound marketing communications, including content development, marketing analytics, website maintenance, email marketing, digital marketing and social media.
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  • Freelance, Self-Employed
    Marketing Strategist
    Freelance, Self-Employed Nov 2017 - Present
    Greater Nashville Area, Tn
    Develop marketing communications/content, including digital marketing, email campaigns and blogs for a variety of audiences.
  • Lbmc
    Senior Marketing Specialist
    Lbmc Jun 2016 - Oct 2017
    Brentwood, Tn
    Developed strategies to streamline and enhance the proposal process, align sales and marketing efforts. Identified significant savings in business proposal process improvements. Industries include: manufacturing, healthcare (including behavioral, acute and physician practice), retail, food service, not-for-profit, professional services. Key contributor to enterprise business development culture initiative and co-creator of classroom and multimedia business development skill-builder program to 500+ employees.
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  • Dominion Dealer Solutions
    Product Marketing Manager
    Dominion Dealer Solutions Feb 2015 - Jun 2016
    Greater Nashville Area, Tn
    Responsible for developing marketing strategies and campaigns for Inventory and Market Data SaaS products working collaboratively with Product, Sales and Operations personnel. Developed case studies and competitive intelligence analysis reports to drive leads and conversions.
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  • Dominion Dealer Solutions
    Marketing Communications Manager
    Dominion Dealer Solutions Aug 2010 - Jun 2016
    Norfolk, Virginia Area
    Supported 100-person sales team and increased brand awareness through evidence-based, value-focused content strategy including sales templates, website content, thought leadership, white papers, e-newsletters, collateral, email campaigns, eBooks, training and process documentation and PowerPoint presentations. Drove 10% increase in up-sell opportunities through development of automated email campaigns.
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  • Grace United Methodist Church
    Webmaster
    Grace United Methodist Church May 2010 - Jan 2015
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  • Top Of Mind Marketing
    Marketing Communications Consultant
    Top Of Mind Marketing Nov 2008 - Aug 2010
    Developed business strategies to increase brand awareness and market penetration for emerging businesses in the distribution, hospitality/restaurant, publishing, automotive, real estate and non-profit industries. Projects and Roles: Used Car News email newsletter development, Industrial Tape and Poly brochure concept and development, Bicyclette Cafe & Wine cashier end-of-shift balance and reconciliation process, Right House Left Click marketing support material development and social media planning, Chattanooga Auto Auction web site architecture and content development
  • Manheim
    Assistant Product Marketing Manager
    Manheim Oct 2007 - Oct 2008
    Promoted and advanced brand awareness for six business units through development and implementation of internal/external communications, trade show presence, advertising, online marketing, direct mail and call center efforts.Increased awareness and credibility for salvage vehicle auction industry by positioning the vehicle remarketing process as a "green" industry.
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  • Manheim
    Special Projects Manager, Marketing
    Manheim Oct 2000 - Nov 2007
    Communicated timely news to over 10,000 employees at 89 locations each month by writing and editing internal/external communications, advertising, collateral and promotional materials, marketing and communications plans.Developed website architecture and intranet community web content integrating six business units.Built content and structure and managed logistics for team-led Advertising & Promotions training classes for marketing managers at 89 locations.
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  • Adt Automotive
    Senior Marketing & Communications Manager
    Adt Automotive Aug 1997 - Oct 2000
    Developed and implemented marketing, advertising and POS support materials for network of 28 auto auctions locations across the US, administering $2.9 million marketing and media budget. End-to-end project management of trade and corporate brand advertising/collateral materials. Directed creative process and optimized budgets by effectively managing outside agencies through all stages of creative development. Increased brand awareness and customer satisfaction through development and implementation of brand identification promotions for key corporate clients.
  • Adt Automotive, Inc.
    Marketing & Communications Manager
    Adt Automotive, Inc. Sep 1993 - Aug 1997
    Built company image as "industry expert" through effective writing and editing of rich content for company newsletter, advertorials and quarterly/annual industry trends and market information publications.Managed the development of new corporate image, including logo development, collateral materials and public relations for company transition from private to public entity and orchestrated distribution of new branded materials to trade press, vendors, customers and 28 operating locations.

Kathleen Lawrence Skills

Content Marketing B2b Marketing Internal Communications Email Marketing Brand Development Building Brand Awareness Web Content Management Content Management Digital Marketing Online Marketing Brand Awareness Social Media Marketing Newsletters Product Literature Corporate Communications Marketing Communications Marketing Communications Planning Marketing Strategy Copywriting Social Media B2b Website Development Creative Direction Corporate Branding Strategy Direct Marketing Critical Thinking Marketing Management Marketing Public Relations Editing Ppc Advertising Seo Wordpress Trade Shows Lead Generation Management Sem Training Web Content Integrated Marketing Seo Copywriting Social Networking Direct Mail Google Analytics Blogging Press Releases Product Marketing Microsofe Office Suite Online Advertising

Kathleen Lawrence Education Details

  • University Of Tennessee-Nashville
    University Of Tennessee-Nashville
    Journalism/English

Frequently Asked Questions about Kathleen Lawrence

What company does Kathleen Lawrence work for?

Kathleen Lawrence works for Rockie Williams​ Premier Chrysler Dodge Jeep Ram

What is Kathleen Lawrence's role at the current company?

Kathleen Lawrence's current role is Marketing Manager at Rockie Williams​ Premier Chrysler Dodge Jeep Ram.

What is Kathleen Lawrence's email address?

Kathleen Lawrence's email address is ka****@****tds.net

What is Kathleen Lawrence's direct phone number?

Kathleen Lawrence's direct phone number is +161541*****

What schools did Kathleen Lawrence attend?

Kathleen Lawrence attended University Of Tennessee-Nashville.

What are some of Kathleen Lawrence's interests?

Kathleen Lawrence has interest in Disaster And Humanitarian Relief.

What skills is Kathleen Lawrence known for?

Kathleen Lawrence has skills like Content Marketing, B2b Marketing, Internal Communications, Email Marketing, Brand Development, Building Brand Awareness, Web Content Management, Content Management, Digital Marketing, Online Marketing, Brand Awareness, Social Media Marketing.

Who are Kathleen Lawrence's colleagues?

Kathleen Lawrence's colleagues are Cat Neal, Chris Hamblen, Tonia Beauchman, Billy Mullinax, Catherine Neal.

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