Kathleen Smith Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Human-centered storyteller - Leads production on visual, audio, and written stories of impact including the Facing Race Awards (nominated for a Regional Emmy® in 2020), Art In This Present Moment, the I So Appreciate You! Podcast, and This Present Moment nonprofit interview and guest blog series.Brand amplifier - Increases Foundation brand awareness through multi-channel marketing campaigns garnering over 25 million impressions, and directing paid and earned media strategiesStrategic cartographer - Maps out annual, audience-specific, strategic communications plans to drive progress against organizational goalsCommunity builder - Engages donors and advisors in a tailored giving community through leadership on cross-departmental teams focused on the audience funnel journey, digital user experience, and original communications initiatives like the This Present Moment web seriesProject champion - Lead project manager for over 200 projects annually, directing process and workflow for the Marketing & Communications teamEditor-in-chief - Develops yearly editorial plans for current and prospective donor and advisor audiences, collaborating cross-departmentally to further the strategic goals of the FoundationArtistic director - Manages network of over 15 freelancers including specialists in advertising, graphic design, and photographyGhostwriter - Creates speaking points, quotes, and briefing materials for Foundation leadership and board members

Minneapolis, Mn

Develop, implement and manage original content for traditional, web and social communicationsCreate and manage yearly strategic marketing plan and editorial calendarEnsures all external and internal communications are on brandProject manager for organizational rebrand in 2013/2014 and website redesign launched March 2015Manages YouthLink's creative team of consultants in graphic design, photography and videographyTrack and measure success of campaigns and recommend strategies based on annual goalsManages PR and media appearances in local, national, and international news agencies like Kare 11, Al Jazeera America, and the BBCGrew volunteer program from 12 volunteers in 2011 to nearly 300 people giving more than 1,700 total hours in 2013Represents YouthLink to funders, current and potential, building relationships in the community Built and currently manages YouthLink’s young professionals board of 13 membersIncreased donations made on Give to the Max Day by 119% over three yearsDeveloped YouthLink’s Gilded Spatula food truck battleDesign graphics for social media, office products, and event materials using Adobe Creative Suite

Responsible for creating audience outreach plans to ensure effective communications to multiple audiences regarding events, and drafted and edited copy for event communicationsIncreased dollars raised from sponsorships by over 70% for the annual golf tournamentIncreased funds raised at the 2011 Tucker Wild Game Dinner by 19%, and increased donations at the event by 136%Liaised with marketing department to create communication materials for events

Developed creative copy for event invitations and programs as well as corporate sponsorship solicitation lettersEdited copy for event communications and corporate acknowledgement lettersCoordinated aspects of King Tut premier event such as volunteer coordination, program and invitation design and greenroom organization for onsite performers and entertainmentAssisted with administrative tasks as necessary such as data entry, filing and thank you calls

Responsible for Insider Dinner events and restaurant opening for 300 guestsEntered gala gifts, donor contributions and updates donor information using Audience View database softwareCompleted tasks simultaneous events such as RSVP tracking via Excel spreadsheet, vendor and onsite material coordination, invitation mailings of up to 2500 invitations, and assisting with event set-up and tear-downCoordinated invitation design, signage requirements and social media campaigns with Marketing and Design departmentsUtilized customer service skills through live order input and customer ticketingDemonstrated flexibility and problem-solving when handling issues arising in planning and implementing events and receiving short-notice projects

Helped maintain database by updating information on or entering new grant applications, contacts and organizationsAssisted in drafting grant proposals and letters of intentUtilized research skills to gather information and alert supervisors about potential sponsors, donors and grant opportunitiesAssisted in drafting language for donation campaigns, ask letters, promotional flyers, and social media sitesAssisted in designing posters, programs, flyers, and brochuresPosted events on online event calendarsAssisted with event details for the annual World Affairs Challenge academic competition