Kathleen Thompson πŸš€

Kathleen Thompson πŸš€ Email and Phone Number

Director of Growth Marketing and Demand Generation @ Vantaca
Boston, MA, US
Kathleen Thompson πŸš€'s Location
Greater Boston, United States, United States
Kathleen Thompson πŸš€'s Contact Details
About Kathleen Thompson πŸš€

I am a growth and digital marketer focused on campaign strategy, demand generation, and ABM for SaaS platforms. I have a proven track record of driving awareness, engagement, and loyalty through the buyer's journey, using best-in-class tools and strategies.My core competencies include campaign strategy, marketing automation, marketing operations, SEO/PPC, demand generation, B2B marketing, LinkedIn Advertising, website analytics, CRM management, HTML, inbound marketing, account-based marketing, intent-based marketing, revenue operations, social media marketing, and marketing analytics. I am also HubSpot and 6sense certified and have achieved multiple honors and certifications in digital marketing.Most recently, I was the Director of Growth and Digital Marketing at Lumeon, a SaaS based intelligent automation platform. There, I implemented and administered the marketing technology stack, including HubSpot, 6sense, Google Analytics, Google Ads, PathFactory, Salesforce, Monday.com, and WordPress. I also drove the strategy and execution of all growth marketing programs. My mission is to leverage my skills and expertise to help B2B technology companies grow their revenue and achieve their goals. I am passionate about learning new trends and technologies, and applying them to optimize marketing performance and outcomes. I am also a team player, a creative thinker, and a problem solver, who values collaboration, innovation, and excellence.

Kathleen Thompson πŸš€'s Current Company Details
Vantaca

Vantaca

View
Director of Growth Marketing and Demand Generation
Boston, MA, US
Website:
vantaca.com
Employees:
229
Kathleen Thompson πŸš€ Work Experience Details
  • Vantaca
    Director Of Growth Marketing And Demand Generation
    Vantaca
    Boston, Ma, Us
  • Vantaca
    Director Of Growth Marketing
    Vantaca Jan 2024 - Present
    Wilmington, North Carolina, Us
  • Sapio Sciences Llc
    Account Based Marketing Consultant
    Sapio Sciences Llc Sep 2023 - Mar 2024
    Baltimore, Md, Us
  • Lumeon
    Director Of Growth & Digital Marketing
    Lumeon Feb 2022 - Aug 2023
    Boston, Ma, Us
    Strategically planned, created, and executed integrated demand generation marketing campaigns aligning with corporate goals and objectives.Implemented best-in-class MarTech tools (6sense, PathFactory, Outreach, HubSpot, and Salesforce) to utilize intent data to target prospects and drive engagement. Expanding reach and improving pipeline velocity within accounts utilizing an ABM strategy.Developed and executed a comprehensive digital marketing strategy, resulting in a 8% increase in website traffic YoY.Measured and analyzed campaign and website data to improve performance via analytics, testing, and reporting
  • Briefcam
    Director, Digital Marketing
    Briefcam Apr 2018 - Feb 2022
    Newton, Ma, Us
    Utilized digital marketing to increase awareness of the company’s products and services, resulting in an 18% increase in sales opportunities.Collaborated with the marketing team to launch a successful digital marketing campaign that increased website traffic by 32% YoY.Designed, built and maintained a website to sell to and through partners.Launched BriefCam BootCamp, a video marketing program featuring top-of-funnel content.Managed the lead lifecycle and functioned as the marketing operations administrator.Worked with the Marketing Communications Director on content strategy and production timelines with consistent top of-funnel content to drive leads.Managed and utilized the BriefCam’s marketing technology stack #MarTech (HubSpot, Google Analytics, AdWords, Hootsuite, Salesforce, SpyFu, SEMRuch, Vidyard, Monday.com, WordPress)Performed A/B testing to improve website optimization and campaign performance.
  • Anzios Brick Oven Pizza
    Restaurant Owner & Cmo
    Anzios Brick Oven Pizza Aug 2012 - Aug 2019
  • Corero Network Security
    Online Marketing Manager & Marketing Operations
    Corero Network Security Jul 2016 - Apr 2018
    Marlborough, Ma, Us
    Strategized, built, and maintained demand generation campaigns via Marketo.Nurtured prospects throughout the buyer's journey. Implemented email and form template creation, landing page development, list segmentation, scoring.Executed all digital marketing programs and campaigns (inbound, content syndication, lead generation, SEO, PPC, blogging, online chat, social, interactive content, ABM).Acted as the marketing operations administrator and GDPR marketing consent officer.Analyzed campaign and website data to improve performance via analytics and reporting.
  • Iprospect
    Marketing Manager & Director
    Iprospect Feb 2004 - Jan 2012
    London, Gb

Kathleen Thompson πŸš€ Skills

Email Marketing Seo Sem Digital Marketing Lead Generation Integrated Marketing Online Marketing Web Analytics Social Media Marketing Salesforce.com Direct Marketing Google Analytics Crm Marketing Demand Generation Marketing Automation Event Planning Ppc B2b Marketing Html Analytics Digital Strategy Marketing Strategy Crm Software Marketing Management Eloqua Marketo Hubspot Drupal Photoshop Inbound Marketing Dreamweaver Jive Web Marketing Online Advertising Social Media Advertising Strategy B2b Ecommerce Mailchimp E Commerce Management Content Strategy Google Adwords Blogging Search Engine Marketing Search Engine Optimization

Kathleen Thompson πŸš€ Education Details

  • University Of Connecticut
    University Of Connecticut
    Communications & Marketing

Frequently Asked Questions about Kathleen Thompson πŸš€

What company does Kathleen Thompson πŸš€ work for?

Kathleen Thompson πŸš€ works for Vantaca

What is Kathleen Thompson πŸš€'s role at the current company?

Kathleen Thompson πŸš€'s current role is Director of Growth Marketing and Demand Generation.

What is Kathleen Thompson πŸš€'s email address?

Kathleen Thompson πŸš€'s email address is ka****@****cam.com

What is Kathleen Thompson πŸš€'s direct phone number?

Kathleen Thompson πŸš€'s direct phone number is +197821*****

What schools did Kathleen Thompson πŸš€ attend?

Kathleen Thompson πŸš€ attended University Of Connecticut.

What are some of Kathleen Thompson πŸš€'s interests?

Kathleen Thompson πŸš€ has interest in Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.

What skills is Kathleen Thompson πŸš€ known for?

Kathleen Thompson πŸš€ has skills like Email Marketing, Seo, Sem, Digital Marketing, Lead Generation, Integrated Marketing, Online Marketing, Web Analytics, Social Media Marketing, Salesforce.com, Direct Marketing, Google Analytics.

Who are Kathleen Thompson πŸš€'s colleagues?

Kathleen Thompson πŸš€'s colleagues are Bhavik Raval, Taylor Brooks, Michael Hom, Mba, Ali RodrΓ­guez, Graham Elmore, Shrm-Cp, Alexandra West, Gregory Gosnell.

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