Kathryn Abrams Email & Phone Number

Northbrook, Il

Created women’s lifestyle web content in the cooking and crafting niches. Worked on three primary sources of generating website traffic – newsletters, site content, and community. Crafted SEO-driven keyword pages and ‘how-to’ articles to capitalize on trending craft topics and keyword phrases.• Created and analyzed content for daily email newsletters (more than 5.1 million subscribers) using proprietary email marketing software to maximize site traffic, reader engagement, open rates, and click rates.• Created, aggregated, and monitored SEO-driven content for several websites using proprietary content management system to increase monthly traffic from various sources.• Promoted and monitored content performance across major social media platforms and bloggers/influencers to reach a wider audience and drive increased traffic to websites.• Researched, created, published, and promoted free, downloadable eBooks themed around specific crafting techniques, trends, holidays, etc.• Organized and executed several community outreach efforts including an annual Shawl Charity Drive that distributed approximately 300+ knit and crochet shawls to local hospice patients.• Used Google Analytics to create SEO-driven blog posts via WordPress and press releases for company-wide distribution.• Maintained collaborative relationships with craft bloggers to produce content for websites and facilitate link- building guest blog posts.

Northbrook, Il

SEO content writer for technology-based resource management company that serviced internet startups. Primarily crafted location-based articles for individuals seeking financial assistance. Copyedited articles composed by freelance writers in accordance with company’s style guide.• Composed creative and original SEO-driven content for company websites using HTML format.• Created strategically sound and persuasive copy aligned to brand voice and client objectives.• Wrote and edited up to six original blog posts, top-level pages, press releases, or index pages daily.• Created and managed content for multimedia and social media campaigns.• Collaborated with designers, SEO specialists, and other team members to coordinate projects and develop innovative, SEO-driven copy.• Copyedited outgoing content for both in-house and freelance writers.

Buffalo Grove, Il

Collaborated closely with owner of a wedding accessories small business. Promoted product launches via blog posts, social media posts, and other digital assets. Communication with customers to discuss the design process, provide order updates, and ensure a high level of satisfaction.• Created original blog posts regarding product launches and promoted via social media outlets.• Developed and maintained close relationships with bloggers, stylists, editors, and customers.• Pitched ideas and assisted in the creation of promotional materials.

Glenview, Il

Early childhood education teacher for the Introduction to Preschool program. Responsible for the implementation of age-appropriate curriculum for a classroom of two-year-old children. Designed and supervised unique activities to foster cognitive, motor, and social/emotional development.• Devised and implemented weekly curriculum plans based on the Reggio Emilia approach.• Created portfolios to document student achievement and development over the course of the school year.• Provided written account of classroom activities for daily progress reports and monthly newsletter.• Assisted in the creation of promotional and informative materials for internal distribution.

Vernon Hills, Il

* Ensured a high degree of customer service through product knowledge and merchandising.* Managed store inventory and assisted in the creation of merchandising displays.* Increased sales and customer loyalty through personal shopping and styling appointments.

Chicago, Il

* Researched and produced parenting articles for museum-wide distribution.* Facilitated in the creation and execution of early childhood exhibits and displays.* Documented effectiveness of exhibits through photography and written observation.

New York, Ny

* Researched, composed, and edited lifestyle articles for collegiate-based web publication.* Strategized with editors to increase brand presence and readership.* Promoted content via social media campaigns.