In my previous role as Director of Physician Marketing, I successfully contributed to the growth and success of physician practices through strategic marketing efforts. Key accomplishments include:Strategic Planning: Developed and executed long-term and short-term marketing goals and objectives for physician practices, aligning them with the organization's strategic direction.Marketing Strategy: Designed and implemented comprehensive marketing strategies, utilizing a variety of channels and tools to increase visibility and patient acquisition for physician practices.Market Analysis: Continuously assessed changing demographics, clinic usage trends, service utilization, and community needs to adapt marketing strategies, resulting in the achievement of practice growth goals.Collateral Development: Produced effective advertisements, practice brochures, and other marketing materials to enhance the reputation and visibility of both new and existing physician offices and clinics.Physician Engagement: Coordinated physician participation in speaking engagements, community events, and media opportunities, establishing them as thought leaders and enhancing the practice's reputation.Online Presence: Collaborated with the digital team to optimize physician practice websites, ensuring they effectively communicated the practice's services and engaged with patients online.

Manage and achieve the business development directives of Erlanger Health System through direct collaboration with Executives, Physicians, and Service Line Leaders in the identification, design, and promotion of current, new, and or, expanded initiatives and services. Advance relationships with local and regional physicians, hospitals and pre-hospital agencies to maximize referral retention, utilization and market share for EHS. Drive referral growth for targeted service lines and specialty, employed physicians. Develop and implement strategies to maintain, and or, capture new market share. Oversee changes in regional physician coverage and hospital services, responding to opportunities for partnerships and specialty growth. Review and analyze internal and external referral and market data; responding with an action plan to address market leakage. Work as a team member of assigned Service Lines in the development & implementation of business development initiatives to expand the line and grow the market. Identify and nurture opportunities for physician recruitment. Provide managerial coordination and execution of local and regional activities, programs and educational events that promote and support EHS services. Classify and report barriers in accessing EHS that are experienced by physicians, hospitals and pre-hospital agencies

Primarily responsible for the planning, implementing, directing and evaluating a comprehensive development program. Under the auspices of the Chief Development Officer, identify, cultivate, solicit and steward major individual gifts and planned gift as well as creating a more robust annual giving fund with the support of an Annual Gift Coordinator. Responsible for supervising fellow development staff including the Annual Gift Coordinator as well as the Development Event Assistant. Oversee the planning and execution of special events, corporate giving and engaging and motivating board members and community volunteers in philanthropy. From an organizational perspective, I work closely with the marketing department on internal communications to ensure development needs and current updates are well communicated amongst all clinical and program areas. Additionally, I collaborate with the Director of Marketing on long-range and strategic planning as it relates to the broader development area and help coordinate and communicate these goals to organizational staff, Foundation Board members and key volunteers.

Establish, build and maintain strategic relationships between physicians, their office staff and hospital administration. Accountable for promoting and marketing Florida Hospital programs and services to physicians and their office staff. Ensure timely identification and resolution of issues that affect medical staff and the effective delivery of healthcare.

Work with marketing leadership, administration and physicians to establish startegic vision and develop effective marketing plan to meet volume and program goals. Lead in execution of marketing plans and ensure ROI is tracked and reported . Serve as the leader for market and competitive landscape, providing market intelligence to administration and marketing leadership regularly. Active participant in outstanding customer service.

Aggressively pursue and build key relationships with organizations, companies, and individuals in Central Florida to increase giving to American Heart Association's Go Red For Women campaign. Maintain existing sponsor relationships and renew contracts. Negotiate and create high-level sponsorship contracts.Account Management HighlightsSatisfied merit increase and incentive criteria during tenure, resulting from significant account growth.Nominated for Orlando Business Journal's 40 Under 40 designation.

Oversaw, developed, and maintained profitable relationships in Central Florida to meet mission and objectives of American Heart Association. Discovered potential business opportunities. Directed more than 140 regional accounts with multiple call points. Demonstrated tenacity and dedication in implementing three year strategic business plan. Promoted AHA causes through supporting creation of marketing materials and public / media relations efforts.Account Management Highlights• Received designation of Highest Increase Overall for Greater Southeast Affiliate (2006 – 2007). • Increased revenue by 30%+ annually. • Identified and solicited corporate / private donations of more than $800K.• Secured Top Event status for Greater Southeast Affiliate (2006 – 2007) due to significant fundraising efforts.

Oversaw two seperate budgets totalling 3 million. Directed a team of three student interns. Made sure that all university and state protocols were being followed for three state education grants.