Kathryn Geronimo Email and Phone Number
Experienced Marketing Officer with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Strategy and Development, Digital Marketing, Events Management, Layout, Design and Execution.
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Marketing OfficerPig Improvement Company (Pic) - Philippines Jul 2014 - PresentOrtigasJOB DESCRIPTION- design and concept for marketing collateral, giveaways- maintain marketing database- maintain social media platforms, website- handling of events and trade shows, seminars, road shows, webinars- create training videos, corporate videos- supplier coordination (promotional materials, marketing collateral)WORK HIGHLIGHTS:Swinenovation Learning Center (Cebu)- The Swinenovation Learning Center sets the standard for modern pig farming in the Philippines. - Project lead, designed all the panels. Assisted during the press conference as well as the grand opening. Currently offers support in terms of design maintenance.MAJOR EVENTS HANDLED:- VIV Asia 2015, BITEC Bangkok, Thailand, 11-13 March 2015- APVS (Asian Porcine Veterinary Society) 2015, Sofitel, Manila, 25-27 November 2015- Inahgen 2016, SMX Convention Center, Manila, 24-27 February 2016- Bayer Sow Forum (GenSan-Davao-Manila), 2015- Swinenovation Learning Center Launch, Cebu City, 10 October 2018REGULAR EVENTS HANDLED:- AGRILINK, World Trade Center, Manila, held every October (largest Agricultural trade show in the Philippines)- HOGCON, Manila, held every 1st quarter of the year (end of March/early April, largest swine trade show in the Philippines)- PIC Tech Fora (LuzViMin) - happens yearly to select areas geared towards providing product information, genetic advancements, technical topics- Distributor Road shows (LuzViMin areas) - road shows held across the Philippines to support distributor partners and their customers/clients- Technical Webinars - online seminars for customers to provide updates, tech topics, etc -
Team CaptainConcentrix Nov 2013 - May 2014EastwoodJOB DESCRIPTION:- provide management presence and support to production activities of FedEx team in the provision of quality customer service - handle all product requirements as specified by Operations Manager - monitor team KPI and make sure team reaches required QA rating, achieve sales quota and reach call out goal as specified by FedEx APAC team - closely monitor sales revenue generated by team and come up with strategies to increase closed business revenue- conduct coaching/training sessions for team members - monitor customer leads and sales pipeline submitted by team members - handle escalation concerns raised by team and provide detailed analysis to be submitted to client - present weekly team performance review to clients - create FedEx process guidebook to serve as guidelines for team when handling their customers. -
Product ManagerIontech, Inc. Nov 2012 - Jul 2013Quezon CityJOB DESCRIPTION:- handle all product requirements as specified by the Sales Manager- monitor product inventory, create purchase orders to suppliers- maintain/reach expected quota (in charge of product pricing/bundling/quotation)- organize product trainings (sales and technical)- look for prospective dealers and end-users to build company database- design marketing collateral (as needed) to help push brands- coordinate with principal/supplier on product requirements/inventory and delivery monitoring- create layouts for marketing materials (e.g. brochures/invites/surveys/letters)- come up with ways to push product to dealers (build brand awareness, create promo plans)- prepare pipeline/product report to be submitted to Principal Supplier and Sales Manager- conduct product presentations to clients and their end-users (specifically for large accounts) -
Marketing ConsultantPos Partners Asia Pacific Pty Ltd Apr 2012 - Oct 2012OrtigasJOB DESCRIPTION:- handle all marketing requirements as specified by the CEO and Regional Manager- update/maintain company website- organize company events/webinars/seminars- update company database on Microsoft CRM and Sharepoint- design company letterhead, business cards, website- coordinate with company’s channel partners regarding their marketing concerns- create layouts for marketing materials (e.g. brochures/invites/surveys/letters)- Handle Microsoft Dynamics BREP Renewals - notify channel partners of upcoming customer renewals - submit report of weekly customer renewals - prepare Q1-Q4 BREP estimates which will be used to forecast sales for fiscal year
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Marketing OfficerMetal-Lite Illuminazione Marketing Nov 2011 - Apr 2012Quezon CityJOB DESCRIPTION:- handle all marketing requirements as specified by the general manager- come up with promotional campaigns that will best market the product- conduct store visits to company showrooms and stores to monitor sales/promos- organize company events/launches- update company database- prepare marketing and sales reports- handle sales and brand development for S&R Membership Shopping account (The Fort, Alabang, Aseana, Congressional and Cebu branches) -
Marketing CoordinatorAcw Distribution Feb 2011 - Sep 2011OrtigasJOB DESCRIPTION:- organize events/seminars for product line (includes seminars, product launches, sales and technical training sessions)- create lay-outs for marketing designs (marketing collateral, promo flyers, electronic mail promos)- conduct research work for marketing database- come up with promotions plan for company events- notify clients of upcoming promotions and events- assist and coordinate during company events- handle post-mortem/evaluation of events- prepare marketing kits for account managers- coordinate with suppliers for promotional materials- handle other tasks assigned by the Country ManagerMAJOR EVENTS HANDLED• Sourcefire Partner Program Launch, Makati Shangri-La Hotel (March 29, 2011)• Microsoft-Ruckus: Partner Connect, Fiama (April 27, 2011)• Symantec Chalkboard Series, Café Maja Rica, Tarlac (May 12, 2011)• Symantec Chalkboard Series, Baguio Burnham Suites (May 13, 2011)• Security with Symantec Product Launch, New World Hotel (September 7, 2011)• Proud in Cloud: The Symantec.cloud Reseller Product Launch, RCBC Plaza (September 8, 2011)- Product Launches: -
Marketing AssistantVuqo Inc. Dec 2006 - Feb 2011Quezon CityJOB DESCRIPTION:- prepare monthly newsletter for dissemination to company investors, suppliers, prospective clients- create lay-outs for marketing designs (eg. Product websites, marketing collateral)- conduct research work for marketing database- come up with promotions plan for company events- assist and coordinate in company events and tradeshows- prepare media and sales kit for prospective clients- coordinate with suppliers for promotional materials- handle other tasks assigned by the Director of MarketingACHIEVEMENTS:- conceptualized secondary product line: Haliya Light Fruit Wines- designed company ids- designed sales kits and marketing collateral (caps, pouches, posters, e-blasts, banners)- designed table tents for restaurant clientele- designed Product Photobook for Sales Team- designed posters for Seafood City Supermarkets in California- organized the following major company events: • Preview Emerging Fashion Talent Awards, Alphaland Rooftop, September 22, 2010 • Overseas Filipinos for Good Governance Closing Dinner, Barbara’s, July 2, 2010 • Twinkle Ferraren’s 2010 Summer Collection, Quantum Café, March 20, 2010 • VuQo Premium Vodka Product Launch, Hollywood, May 29, 2009 • The Biomodd Summer Party at M Café, Greenbelt 4, April 17, 2009 • Rags to Riches by Aranaz, Greenbelt 5, March 17, 2009 • Asian Food Channel Philippines Launch, Rockwell Tent, November 19, 2008 • Manila FAME International Exhibition Buyers Night, Le Pavillion, October 18, 2008 • Manila FAME International Exhibition VIB Night, Coconut Palace, October 17, 2008 • Archbishop Gabriel M. Reyes Memorial Foundation, Club Filipino, August 30, 2008 • International Food Exhibition (IFEX) 2008, SMX Convention Center, May 16 to 18, 2008 • International Food Exhibition (IFEX) 2007, World Trade Center, May 18 to 20, 2007
Kathryn Geronimo Education Details
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Ab Communication Arts
Frequently Asked Questions about Kathryn Geronimo
What company does Kathryn Geronimo work for?
Kathryn Geronimo works for Pig Improvement Company (Pic) - Philippines
What is Kathryn Geronimo's role at the current company?
Kathryn Geronimo's current role is Marketing Officer at PIC Philippines Inc.
What schools did Kathryn Geronimo attend?
Kathryn Geronimo attended University Of Santo Tomas.
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Katherine Geronimo
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