Kathryn Joy Email & Phone Number

• Leading a global content marketing team and closely collaborating with marketing, sales, customer success teams, internal and external subject matter experts• Strategize and execute detailed marketing campaigns for direct and channel markets• Establish KPIs for marketing programs and assets, measuring success and optimizing content• Analyze campaign performance to understand, adjust and optimize tactics and provide oversight into campaign tracking strategies and execution• Research industry trends and current events, the company’s product offerings and services, along with the brand’s audience to inform campaign programs and strategies• Ensure content accuracy, brand-message consistency and the timely coordination of project deadlines.

Campaign and content marketing strategy for global commercial, education and healthcare markets, which included:• Strategizing and executing detailed marketing campaigns • Establishing KPIs for marketing programs and assets, measuring success and optimizing content• Creating content for web, sales/channel enablement, and other ways to engage prospects and retain customers• Building brand awareness and telling customer success stories• Supporting demand generation, social media, and product marketing efforts

Coordinate, execute and analyze integrated marketing programs to build brand awareness, create demand-generating assets and deliver sales enablement globally for commercial, education and healthcare markets.Produce and oversee project management of content creation for variety of formats including blogs, long-form, e-books, white papers, emails, social media and web.Establish KPIs for marketing programs and assets, measure success and optimize content.

Saint Paul, Minnesota

Provide operational, marketing and enrollment & reporting support for the College of Arts & Sciences. Manage development, analysis and optimization of enrollment marketing and pipeline recruitment activities. Ensure the validity and integrity of college data that are flowing into and out of the institutional data systems. Analyze, translate, enter and load student data and documentation into a variety of systems utilizing multiple technologies.

Led initial implementation and launch of Salesforce Marketing Cloud for Undergraduate Enrollment Services. Informed strategic use of marketing automationto improve employee efficiency and reporting Optimized marketing and communication for the user/student experience. Implemented new preference center for CAN-SPAM compliance and subscriber requests. Created and analyzed economic modeling data for college program offerings and labor market demands to recommend market targeting, program analysis, and identify gap needs in higher education.

Minneapolis, Mn

Created & managed graduate marketing and communications pieces and execute cross-channel marketing initiatives including social, email, SMS, and search/display.Provided reporting and analysis of economic data that informs graduate marketing initiatives as well as web design and analytics, geotargeted marketing spends, and program analysis which has led to launching new in-demand programs and realignment of programs for student and marketplace needs. Google adwords and analytics certified. Managed graduate admissions webpage while providing development and analytics support for additional college sites to evaluate and adjust marketing campaigns, assess goal-conversions and prospect cultivation.Represented graduate programs in Salesforce Marketing Cloud in initial development stage. Provided training for marketing automation-email, SMS, Journey Builder, and ERx workflows to improve employee efficiency and reporting and optimize marketing and communication for the user/student experience.

Parley Lake Winery & Deardorff Vineyards

Part-time seasonal position working with people I love and with a passion that makes life taste better.

University Of St. Thomas

University Of St. Thomas

University Of St. Thomas

Greater Minneapolis-St. Paul Area

Art History Research Assistantship, Professor Alisa Eimen, Ph.D.

Waconia, Mn

Master Of Arts (M.A.), Art History, Criticism And Conservation

Activities and Societies: Graduate Exhibitions & Collection Assistant, Graduate Assistant, Gallery Attendant AMAA,

Bachelor Of Arts (B.A.), Art History, Criticism And Conservation, Cum Laude

Activities and Societies: Art History Round Table, Secretary; Alpha Chi Omega, Vice President; Student Art League

Education record

Activities and Societies: Student Ambassadors