Kathryn Smart Email & Phone Number

New York, New York, United States

New York City Metropolitan Area

Partnered with the Enterprise Sales leaders & reps to develop effective & original sales communications Analyzed and manipulated sales data to create data visualizations & identify insights to tell a storyManaged resources for the national sales team by creating & maintaining a centralized intranetDesigned infographics, rate cards, presentations, one pagers, account reviews, and other materials Worked with the Consumer Insights team to create consumer surveys & leverage market research Developed merchant value props for both Enterprise & Local sales teams on various Groupon products

Greater Chicago Area

Worked on digital marketing initiatives for a wide array of clients. In addition to analysis and reporting, responsible for account and project management. Key priorities included: -- Creating integrated marketing strategies across PPC, organic, social and e-mail channels, including targeted campaign creation and calendars-- Developing measurement strategy utilizing CMS information and Google Analytics goals tracking -- Optimizing on-site & off-site SEO via Screaming Frog, SEMRush, and Google Search Console-- Content creation through content strategy, keyword research, and writing with SEO optimization-- Improving social media aesthetic, engagement, following, social sessions to site, and conversions-- Working closely with A/B testing team to develop, perform, and analyze on-site optimizations

Washington D.C. Metro Area

Perform research and analysis to advance CTIA's public policy objective and interests. Produce original content for distribution via CTIA-supported print and digital outlets. Work on primary research for the association and create reports based on relevant information. Respond to member and selected non-member queries, including federal / state government representatives, investor community analysts, academics, and the media. Assist in the conduct of CTIA's various surveys and preparation of resulting reports. Generate content for CTIA-affiliated websites.

Washington D.C. Metro Area

Management of the Public Affairs department legal reviews, scheduling, and budgeting. Maintain and organize website content with current facts, news, press releases, etc. Write blog posts and maintain Twitter ad buys for MyWireless,org, the grassroots advocacy group of CTIA. Organized relevant interviews and pieces to fulfill the editorial calendar for the year. Field media inquiries in coordination with the Public Affairs team. Work with creative, conventions, and the public affairs team to run the annual trade show.

Fairfax, Va

Bought media for select political campaigns in 2012 election (3 Gubernatorial, 6 U.S. Senate, and 8 U.S. Congress). Performed all steps of media buying in radio, television, and cable across diverse geographic markets. Conducted competitive research to strategically procure the most efficient and effective media flights (programs/buy times, copy/traffic changes, make good reporting, etc.). Success rate – over 75% of the candidates won election.

Williamsburg, Va

Assisted patrons of the library in their research needs.

Geneva Area, Switzerland

Performed various duties for Panther Trading (commodities trading) and for BaseMet (aluminum smelting) divisions - duties included transportation analysis and commodity price research.

Williamsburg, Va

Created a welcoming and safe environment for the residents in my area. Helped to enforce the rules of the College.

Streetsboro, Oh

Implemented internet promotions and internet sales

Williamsburg, Va

Solon, Oh

Taught math enrichment programs for grades K-6.