-Improved and executed data-driven organic social media strategies, which increased reach by over 86.2% to 23K within the first two weeks.-Conducted a team of 12 to plan a 3-day press event among large-name publications and high-profile influencers, resulting in over 15 Million brand impressions.-Created video content to support the content needs of KLM's first paid TikTok campaign which launches in February.-Supervised projects and reported weekly updates to internal stakeholders of national and multinational businesses.-Analyzed and reported on earned and paid social media metrics and shared key insights garnering action plans for performance improvement to investors.

-Directed the social media calendar, influencer relationship development, product launches, and content creation across all social media platforms.-Curated a cohesive campaign for the brand's most successful launch to date, which resulted in becoming a best seller at retailers.

Implemented national digital activation for the supreme court case June Medical Services, LLC v. Russo, which reached over a million eye via social media, digital advertising, and traditional media placements.Developed social advertisements with a 30K budget that exceeded industry ROI benchmarks by 12.5% through targeting geolocation of target audiences.