Kathryn Arthur Email & Phone Number

Remote

Remote

I was a Project Manager at Yoko Consulting, a web design, web development, and digital marketing agency serving purpose-driven organizations in D.C. and worldwide.See some of the projects I have been project manager on below;

Santa Barbara, California Area

Manage an average queue of 30+ active customer accounts. Consistently meet and exceed the outlined goals as they change from delivering preview websites to setting websites live. Received Award for Top Performer in Q4 of 2020. Receive some of the highest customer satisfaction survey results on the team by producing high-quality websites that delight the client. Maintained a Customer Satisfaction NPS Score of 10/10. Regularly summarize complicated ideas with customers through written and spoken communication. Developed and have been successfully utilizing (80+ customer responses) a customer survey designed to streamline the process of collecting materials from our clients. Regularly develop digital marketing media for our small business clients including company logos, headlines & SEO meta tags. Consult customers on small business marketing strategies related to SEO, content writing, and knowledge of the Property Management industry. Developed a new order brief and process for my team to use with our third-party freelance writing company to streamline and improve the content we receive.Skills & Requirements: Project Management, Website Design, ADA Design Best Practices, SEO, Marketing, Copywriting, Proofreading, Social Media, Adobe Photoshop & Illustrator, Consulting, DNS Best Practices

Santa Barbara, California Area

During this time period, I worked a number of different roles exposing me to a wide variety of small businesses in the Santa Barbara area and beyond, as well as expanding my work experience into new roles and industries. Some of the areas in which I served:1. Served as Director of Communications at The Visual Era. A small company focused on training small business owners to embrace the power of video marketing. In this role I was in charge of all content creation; blogs, video descriptions, social captions, email newsletters, etc... I partnered with an SEO professional to increase our ranking on Google through content creation. 2. Conducted freelance writing projects for various local and national publications. Published writer in Santa Barbara Family & Life Magazine, Impact Magazine, The Santa Barbara Independent, Impact Hub Blog, and Relevant Online Magazine. http://kathrynarthur.com3. Sold high-end European and local wines at The Winehound in a retail position. Managed all incoming shipments, stocking, daily sales as well as putting together and shipping the monthly wine club. 4. Served as front line Customer Service to a local high-end wine club. Handled all customer complaints, credit card disputes, shipping inquiries, cancellations, and more. I also managed their customer database in their CRM Software, WineDirect.5. Served in a Retail and E-Commerce role with the rapidly expanding, local business, Riviera Towel Company. Completed daily customer service tasks, educated customers, sold turkish towels and helped maintain the Shopify store by shipping online orders and tracking inventory.

Santa Barbara, California Area

Strategically worked with stakeholders to build the best coworking space and environment possible for local changemakers in the Santa Barbara community. Served as the first line of engagement for the Impact Hub community, welcoming current and new members, selling memberships, providing tours, networking, making introductions, executing community-building events, and more. Took initiative to run the first holiday market for local makers and sellers out of the State Street location in 2016 with about 15 vendors to great success. Wrote detailed user stories detailing current members and their success stories for promotional materials. Strategically worked with the team and key stakeholders to determine the direction we would take Impact Hub.

Santa Barbara, California Area

Coordinated and tracked sales activities in the Ad Sales Department and served as team support. Kept log of all sales, produced weekly sales reports and assisted with keeping the Ad Director on task at all times. Tracked and ensured that all paid ad placements were placed correctly in the wireframes of 7 different printed industry magazines and corresponding digital platforms (website pages and multiple weekly and daily newsletters). Collaborated regularly across different company departments to ensure the success of the paid ad revenue stream for the company. Responsible for and arranged all travel for the company keeping in mind personal preferences and budget constraints. Coordinated all tradeshow-related details including booking space, shipping out marketing materials, the booth setup, and much more in a timely manner.

Cape Town Area, South Africa

Provided and helped assist in the welcoming front desk experience all travelers expect when they arrive to their accommodations in a new country. Developed, planned and executed free events for guests at Once in Cape Town. Provided feedback and assisted in the management of company social media and other marketing strategies to target "young at heart" travelers. Organized, marketed and strategized special events for Once In Cape Town. These events included the OICT AfrikaBurn camp, the SAYTC Un-Conference and the multi-location networking party during the week of the WYSTC (World Youth Student Tourism Conference) for local and international audiences. Trained new staff members so they became familiar with the area, hostel, and expectations of the job. Took initiative to redesign the Free Activity Board by redoing all the graphics to be clearer and more inviting to visitors.

Cape Town Area, South Africa

Tasked with the responsibility to sell tickets for the TEDxCapeTown Salon event, Leaning In. Developed and wrote the newsletters and social media posts designed to engage the TEDxCapeTown audience and sell tickets. Was successful in reaching our goal and we were at capacity for the event. Developed new marketing strategies to reach a more diverse audience to ensure equity and access for all.

Muizenberg, Cape Town, South Africa

Developed a marketing vision and strategy to target our two primary donor markets in the US and South Africa. Wrote MailChimp email newsletters, blogs on our WordPress website, and social media posts in both American and UK English to fit the right audience. Assisted the team with setting a vision to inspire our wide variety of stakeholders to be involved and believe in the vision of Paradigm Shift. Conducted initial discovery and research for new team projects.

Santa Barbara, California Area

Managed all online marketing materials including weekly emails, blog content, and website content. Provided feedback on copywriting for the founding team by proofreading documents, press releases, and the larger Night Our business plan. Created, managed, and implemented the new Night Out Intern program. Assisted with implementing the early version of their Affiliate Marketing Program.

Redlands, Ca

Took initiative to represent the University of Redlands to prospective students and parents through my three-year job as a tour guide and host. I sold the university to hundreds of families at that time and many of them enrolled. I also led a team of coworkers to represent the university at local college fairs with as many as 50 colleges represented.

Providence, Ri

Took initiative to volunteer with the International Institute of Rhode Island (IIRI) the summer between high school and college. In the role, I helped establish and mentor 15+ refugee families in Providence, RI from all over the world including Burma, Ethiopia, and more by completing paperwork, providing transportation, furnishing apartments, and other necessary tasks.

Certificate, Leveling Up

The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to partner.

Bachelor Of Arts, Social Entrepreneurship And Cause Related Marketing

Activities and Societies: Johnston Center for Integrative Studies, Mortar Board National College Senior Honor Society, Omicron Delta Kappa

International Study Abroad, Social Entrepreneurship

Activities and Societies: Coursework: Social Entrepreneurship Graduate Program: Post-Graduate courses in Business in Context.

E-Marketing

Activities and Societies: University of Stellenbosch Business School (USB); Quirk E-Marketing Certificate by Quirk Education. Quirk.