• Established marketing processes, guidelines and strategic plan to more effectively market the organization and its myriad of events• Led executive leadership through mission/vision/values development process and facilitated cross-department strategic planning to align with overall organization objectives• Developed Analytics Team to begin reviewing and utilizing data in decision making; developed health report with to review KPIs • Managed marketing staff and volunteers

• Developed, presented and executed comprehensive marketing plans and integrated campaigns across various digital and traditional channels to deliver a positive ROI and meet clients’ marketing and business objectives• Served as Engagement Manager on 15+ accounts at any given time ranging from single website projects to recurring design, marketing and technology services     • Developed an annual review process that successfully expanded relationships with clients  • Managed digital marketing team responsible for SEM, SEO, email and social media marketing execution; provided strategic direction to other agency staff members and external resources including designers, developers, writers, project managers and analysts• Speaker at BEM EDU and local business events on various marketing topics

• Developed, presented and executed strategic marketing plans • Planned, purchased and monitored multimillion-dollar national advertising campaigns with a media-neutral and results-driven approach; Managed all Google AdWords and Microsoft AdCenter SEM• Created clear and compelling creative briefs and oversaw project workflow with agency staff, external partners and clients to ensure that all client deliverables exceeded expectations

• Directed advertising, print and interactive projects for clients• Coordinated projects internally by scheduling, brainstorming, providing direction to team, proofreading and reviewing creative• Managed print production including research, obtaining competitive estimates, selecting vendors, and reviewing proofs and samples to ensure excellent quality

• Developed and implemented annual media plans for traditional and online advertising• Oversaw production of all printed materials including obtaining competitive estimates, recommending cost saving options and ensuring excellent quality • Conducted research (industry, competitive, market, etc.), then analyzed and presented Interviewed and maintained relationships with suppliers and media representatives