Kathryn Lee

Kathryn Lee Email and Phone Number

Experienced Sales Professional @ International Cellars Inc.
vancouver, british columbia, canada
Kathryn Lee's Location
Vancouver, British Columbia, Canada, Canada
Kathryn Lee's Contact Details

Kathryn Lee personal email

n/a
About Kathryn Lee

A goal-oriented, outgoing, reliable, and dedicated Sales Representative with over 16 years’ experience in direct face-to-face sales. A natural ability to build and maintain strong relationships with sales teams, clients, distributors, and suppliers. Over 7 years’ experience managing brands, leading, and educating sales reps, planning, and executing events, and building long-term brand plans. I am passionate, a quick learner, resourceful, entrepreneurial, creative, and have a strong, honest work ethic. AREAS OF EXPERTISE: Strategic planning Brand management Product positioning Territory development  Inventory management Market trend analysis Salesforce Relationship cultivation  Sales forecasting Strong communication, negotiation, and problem-solving skills

Kathryn Lee's Current Company Details
International Cellars Inc.

International Cellars Inc.

View
Experienced Sales Professional
vancouver, british columbia, canada
Employees:
18
Kathryn Lee Work Experience Details
  • International Cellars Inc.
    Territory Manager
    International Cellars Inc. Jul 2023 - Present
    Lower Mainland/Fraser Valley
  • Arterra Wines Canada
    Sales Representative
    Arterra Wines Canada Jan 2023 - Jun 2023
    Fraser Valley East, British Columbia, Canada
  • Trialto Wine Group Ltd.
    Territory Sales Manager
    Trialto Wine Group Ltd. Aug 2018 - Sep 2022
    Vancouver, Canada Area
    Responsible for representing the portfolio of products and increasing distribution across multiple channels.  Educating staff in specialty stores on the products to help develop knowledge and brand loyalty which in turn increased sales in stores.  Prospecting new customers and building new opportunities to sell more products and generate revenue. ACCOMPLISHMENTS:  Built distribution in retail and increased private store distribution by 38% in the first 6 months. Prospected a new chain account and generated new business by over 100% increase in sales. Generated a new lead for an in-store retail display during the busy holiday season and secured an increase in sales by over 200%.
  • Breakthru Beverage Group
    Key Account Manager
    Breakthru Beverage Group May 2017 - Jul 2018
    Vancouver, British Columbia, Canada
    Responsible for creating a division within Breakthru Beverage in BC.  Drove volume and profit growth in key retail accounts.  Responsible for one territory manager in the Vancouver territory. Proactively participated with trade development and sales management in strategy briefing sessions and providing feedback on program execution and effectiveness. Worked with other territory managers within different areas of the company in driving sales in their respective territories. Assisted sales management and trade development in account-specific presentations as well as goals for volume, profit, distribution, and merchandising promotion.ACCOMPLISHMENTS:  Worked with the team to increase sales by 110% in 7 months. Educated the entire sales team across BC and Alberta on the wine portfolio and how to help increase sales by using their knowledge and consultative sales skills to build their business. This led to an increase in sales by 30 new points of distribution.
  • Negociants International
    Western Canada Regional Manager
    Negociants International Mar 2012 - May 2017
    Vancouver, Bc
    My role at Negociants International was to manage the portfolio of Australian and New Zealand wines in Western Canada. I worked directly with distributors, the Canadian Market Manager and the winery teams in Australia and New Zealand. I supported the distributors’ work and ensured smooth operation of the day-to-day business, including identification of listing and sales opportunities, new product submissions, presentations to customers and distributors, in-bound winery principal visits, coordination of support materials and participation in various events and promotional programs.Negociants International is the export department based out of the oldest family owned winery in Australia, Yalumba. They represent a collection of family owned properties such as Yalumba, Oxford Landing, Henschke, Jim Barry, Vasse Felix, Ringbolt, Rockford, Nautilus Estate, Jansz, John Duval and Pewsey Vale. http://www.negociants.com/
  • Summit Fine Wines
    Sales Representative
    Summit Fine Wines Apr 2009 - Mar 2012
    Vancouver, Canada Area
    At Summit Fine Wines, I managed my account base and built relationships with my customers. I worked on increasing distribution and building brand awareness. I achieved this through displays in retail stores and wine placement with key restaurant accounts. Staff and consumer education were also a big part of this role. My territory included Greater Vancouver area, Vancouver Island and the Fraser Valley. The focus with this role was on private retail and on-premise, as well as government liquor stores. Summit Fine Wines is a subsidiary of Jackson Family wines. Their collection of wines includes Kendall Jackson, Stonestreet, Cambria, Hartford, Matanzas Creek, Freemark Abbey, La Crema, Murphy Goode, Edmeades, Yangarra and Calina, . They also represent wines from other prestigious family owned wineries such as the Small Vineyards portfolio.
  • Charton Hobbs
    Sales Representative
    Charton Hobbs Oct 2006 - Apr 2009
    Vancouver, Canada Area
    I managed my customer accounts, built positive relationships with customers and increased distribution within my account base. I worked in the Greater Vancouver territory with a focus on government liquor stores and private liquor stores as well as a small portion of restaurants. Another aspect of this sales position was conducting wine and spirit education for restaurant staff, as well as consumers in local liquor stores.Charton Hobbs is a national wine and spirits agency that was founded in 1988. They represent world-class brands such as the Moet Hennessy portfolio, Famille Perrin, Finca Flichman, La Vielle Ferme, Paul Mas, and Mateus.
  • Christopher Stewart Wine & Spirits
    Wine Consultant
    Christopher Stewart Wine & Spirits Sep 2005 - Oct 2006
    I managed customer accounts, built positive relationships with customers and grew distribution of this portfolio within my account base. My territory included all BCLDB liquor stores in British Columbia.I also had office duties which included: listing applications for new products to gain either Listed or Spec status, costing new products brought into the portfolio, pitching new products to the buyers at the BCLDB head office and creating marketing material.Christopher Stewart is a national wine & spirits agency that represents high quality wines, spirits, and beers from all over the world.

Kathryn Lee Skills

Wine Tasting Alcoholic Beverages Wine Wineries Marketing Strategy Key Account Development Food And Beverage Champagne Beer Beverage Industry Winemaking Food Pairing Wine And Spirits Industry Wine Sales Marketing Communications Event Management Wine Education Wine Knowledge Customer Service Wine Marketing Sales Sales Management Marketing Event Planning

Kathryn Lee Education Details

Frequently Asked Questions about Kathryn Lee

What company does Kathryn Lee work for?

Kathryn Lee works for International Cellars Inc.

What is Kathryn Lee's role at the current company?

Kathryn Lee's current role is Experienced Sales Professional.

What is Kathryn Lee's email address?

Kathryn Lee's email address is ka****@****ada.com

What schools did Kathryn Lee attend?

Kathryn Lee attended Simon Fraser University, Art Institute Of Vancouver.

What skills is Kathryn Lee known for?

Kathryn Lee has skills like Wine Tasting, Alcoholic Beverages, Wine, Wineries, Marketing Strategy, Key Account Development, Food And Beverage, Champagne, Beer, Beverage Industry, Winemaking, Food Pairing.

Who are Kathryn Lee's colleagues?

Kathryn Lee's colleagues are Taylor Douglas, Reid Bozell, Victoria Velazquez, Derrick Mcbride, Stephen Chaffey, Mackenzie Scott, Melanie Lau.

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