Kathryn Lee Email & Phone Number

Lower Mainland/Fraser Valley

Fraser Valley East, British Columbia, Canada

Vancouver, Canada Area

Responsible for representing the portfolio of products and increasing distribution across multiple channels.  Educating staff in specialty stores on the products to help develop knowledge and brand loyalty which in turn increased sales in stores.  Prospecting new customers and building new opportunities to sell more products and generate revenue. ACCOMPLISHMENTS:  Built distribution in retail and increased private store distribution by 38% in the first 6 months. Prospected a new chain account and generated new business by over 100% increase in sales. Generated a new lead for an in-store retail display during the busy holiday season and secured an increase in sales by over 200%.

Vancouver, British Columbia, Canada

Responsible for creating a division within Breakthru Beverage in BC.  Drove volume and profit growth in key retail accounts.  Responsible for one territory manager in the Vancouver territory. Proactively participated with trade development and sales management in strategy briefing sessions and providing feedback on program execution and effectiveness. Worked with other territory managers within different areas of the company in driving sales in their respective territories. Assisted sales management and trade development in account-specific presentations as well as goals for volume, profit, distribution, and merchandising promotion.ACCOMPLISHMENTS:  Worked with the team to increase sales by 110% in 7 months. Educated the entire sales team across BC and Alberta on the wine portfolio and how to help increase sales by using their knowledge and consultative sales skills to build their business. This led to an increase in sales by 30 new points of distribution.

Vancouver, Bc

My role at Negociants International was to manage the portfolio of Australian and New Zealand wines in Western Canada. I worked directly with distributors, the Canadian Market Manager and the winery teams in Australia and New Zealand. I supported the distributors’ work and ensured smooth operation of the day-to-day business, including identification of listing and sales opportunities, new product submissions, presentations to customers and distributors, in-bound winery principal visits, coordination of support materials and participation in various events and promotional programs.Negociants International is the export department based out of the oldest family owned winery in Australia, Yalumba. They represent a collection of family owned properties such as Yalumba, Oxford Landing, Henschke, Jim Barry, Vasse Felix, Ringbolt, Rockford, Nautilus Estate, Jansz, John Duval and Pewsey Vale. http://www.negociants.com/

Vancouver, Canada Area

At Summit Fine Wines, I managed my account base and built relationships with my customers. I worked on increasing distribution and building brand awareness. I achieved this through displays in retail stores and wine placement with key restaurant accounts. Staff and consumer education were also a big part of this role. My territory included Greater Vancouver area, Vancouver Island and the Fraser Valley. The focus with this role was on private retail and on-premise, as well as government liquor stores. Summit Fine Wines is a subsidiary of Jackson Family wines. Their collection of wines includes Kendall Jackson, Stonestreet, Cambria, Hartford, Matanzas Creek, Freemark Abbey, La Crema, Murphy Goode, Edmeades, Yangarra and Calina, . They also represent wines from other prestigious family owned wineries such as the Small Vineyards portfolio.

Vancouver, Canada Area

I managed my customer accounts, built positive relationships with customers and increased distribution within my account base. I worked in the Greater Vancouver territory with a focus on government liquor stores and private liquor stores as well as a small portion of restaurants. Another aspect of this sales position was conducting wine and spirit education for restaurant staff, as well as consumers in local liquor stores.Charton Hobbs is a national wine and spirits agency that was founded in 1988. They represent world-class brands such as the Moet Hennessy portfolio, Famille Perrin, Finca Flichman, La Vielle Ferme, Paul Mas, and Mateus.

I managed customer accounts, built positive relationships with customers and grew distribution of this portfolio within my account base. My territory included all BCLDB liquor stores in British Columbia.I also had office duties which included: listing applications for new products to gain either Listed or Spec status, costing new products brought into the portfolio, pitching new products to the buyers at the BCLDB head office and creating marketing material.Christopher Stewart is a national wine & spirits agency that represents high quality wines, spirits, and beers from all over the world.

Ba, Communications

Advanced Level 3, Wset