Kathryn Denton Email & Phone Number

• Manage execution of content tests in Marketo including complex test setup, segmentation, asset building, N-size tracking, and initial reporting.
• Developed testing end to end process in Marketo and created extensive documentation of the process
• Daily Marketo operations/admin and troubleshooting
• Work cross functionally with the Enrollment Marketing team and others to advise on campaign deployment, maintaining campaign success and client satisfaction
• Provide backup Marketo campaign support when necessary
• Maintain Marketing Operations documentation

• As Senior Manager of Client Services I provided project and managed services to Digital Pi clients using email and marketing automation best practices and methodologies.
• Managed a client portfolio as the main Point of Contact; providing project management services, campaign execution, best practices, nurture/engageent program strategy and creation, training, and ad hoc Marketo support
• Served as backup support on other client accounts
• Provided Marketo trainings to new client users
• Worked on Marketo Assessments and Audits for clients
• Worked on Marketo migrations

Digital Pi is the premier B2B marketing automation agency partner helping companies get the most value from their investment in marketing technology platforms. We defined the “Gold Standard” for Marketo, a framework that helps companies engage with their prospects and customers at a global scale and innovating strategically with other technology providers..

• In March, 2021, DemandGen Inc merged with BDO Digital under the BDO umbrella.As a Campaign Manager in the Demand Gen Group of BDO Digital, I managed a team of four Campaign Specialists in a POD structure and the 13.
• Managed a client portfolio of 13 clients; project managing day-to-day activities and ensuring deadlines are consistently met
• Supervised, coached, and motivated a team of 4 Campaign Specialists supporting my clients
• Interpreted client needs into actionable internal direction and assigned campaign requests among my team members
• Held new client kick-off meetings to review campaign details and needs, identified outstanding questions, gained approach consensus, and set project deliverables
• Created campaign production schedules, monitored activity, and notified stakeholders of relevant fluctuations

Fort Collins, Colorado Area

• As Campaign Specialist II, I built, tested, and launched email campaigns and related landing page configuration and testing for our clients. I developed email and landing page assets according to our clients’.
• Developed email, landing page, and form assets in Marketo and Hubspot
• Set up campaign tracking in marketing automation platforms and in Salesforce
• Managed nurture engagement programs in marketing automation platforms
• Lead weekly client check-in calls
• Advised clients on email marketing best practices and strategies

Fort Collins, Colorado Area

• My Organization:DemandGen Inc. is a leading marketing technology consultancy and outsource solution for competitive organizations seeking to attain the maximum ROI out of their marketing and sales technology.
• Developed email assets in Marketo and Hubspot
• Created landing pages and integrated forms for capturing campaign respondents
• Used the client's CMS systems for the hosting of image and content assets
• QA'd emails and landing pages created by other Campaign Specialists
• Continuously evaluated and suggested process improvements to expedite campaign production

Longmont, Colorado

• Was responsible for company's Marketing strategy and execution
• Created and executed email and social media campaigns
• Overhauled website content
• Coordinated company webinars in Everwebinar
• Wrote Customer Case Studies and White Papers
• Wrote guides for and moderated Virtual Focus Groups

Chicago

• Built and executed email campaigns in Silverpop
• Managed Willis Towers Watson social media content on Hootsuite, including live-tweeting events, managing Stackla walls for events
• Coached marketing team members on social media and SEO best practices
• Built web pages in Sitecore

Chicago, IL

• Provided marketing and web consulting to staff at The People's Music School in Chicago, IL
• Consulted for G Force Automotive in Frankfort, IL

Greater Chicago Area

• Developed and executed all social media efforts including popular #ChicagoMozart, #DailyDoseofDiva and #BaroqueInventions Facebook campaigns to increase brand awareness
• Developed and executed key marketing initiatives including targeted student and group ticket promotions, email campaigns, and grassroots marketing
• Managed Google Analytics and Google Adwords accounts
• Developed and maintained media relations with key industry contacts
• Maintained relationships with prominent subscribers and donors through box office management, retail management, subscription renewals, and running will-call
• Created website content including artist bios, sound clips, and promotions to enhance web presence

Chicago, IL

• BradsDeals (www.bradsdeals.com) is the country's largest non-automated coupon/deals site. Deals are hand picked by real people to ensure quality and maximum value.
• Developed and maintained industry media relationships for holiday shopping coverage through traditional and non-traditional means
• Managed and developed content for three Brad’s Deals blog properties
• Developed and distributed numerous press releases
• Developed talking points for Brad Wilson to increase executive visibility
• Conducted link building research and outreach to improve SEO

Greater Chicago Area

• Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier
• Managed content for IHDA.org
• Maintained keepyourhomeillinois.org on Joomla
• Composed press releases
• Composed talking points for spokespeople at IHDA groundbreakings and other events
• Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)

Chicago, IL

• Pitched industry media
• Composed publicity reports detailing media coverage for client performances
• Developed a bakery promotion for American Ballet Theater/Auditorium Theater
• Researched entertainment websites and publications for new, traveling clients

Ma, Public Relations & Advertising

Activities and Societies: Graduate Communication Association

Bma, Music Business

Activities and Societies: DePauw University Band, DePauw University Symphony Orchestra, National Society of Collegiate Scholars, Mu Phi.

Diploma

Activities and Societies: National Honors Society, Mu Phi Epsilon