Kathryn Denton Email & Phone Number

• Manage execution of content tests in Marketo including complex test setup, segmentation, asset building, N-size tracking, and initial reporting.• Developed testing end to end process in Marketo and created extensive documentation of the process• Daily Marketo operations/admin and troubleshooting• Work cross functionally with the Enrollment Marketing team and others to advise on campaign deployment, maintaining campaign success and client satisfaction• Provide backup Marketo campaign support when necessary• Maintain Marketing Operations documentation• QA campaign team member builds in Marketo

As Senior Manager of Client Services I provided project and managed services to Digital Pi clients using email and marketing automation best practices and methodologies.• Managed a client portfolio as the main Point of Contact; providing project management services, campaign execution, best practices, nurture/engageent program strategy and creation, training, and ad hoc Marketo support• Served as backup support on other client accounts• Provided Marketo trainings to new client users• Worked on Marketo Assessments and Audits for clients• Worked on Marketo migrations

Digital Pi is the premier B2B marketing automation agency partner helping companies get the most value from their investment in marketing technology platforms. We defined the “Gold Standard” for Marketo, a framework that helps companies engage with their prospects and customers at a global scale and innovating strategically with other technology providers. We strive to help companies succeed in today’s dynamic B2B environment. In January 2020, we became part of the Merkle/Dentsu global network of companies.

In March, 2021, DemandGen Inc merged with BDO Digital under the BDO umbrella.As a Campaign Manager in the Demand Gen Group of BDO Digital, I managed a team of four Campaign Specialists in a POD structure and the 13 clients assigned to our POD. I managed workflows, onboarded new clients, and project-managed campaign execution services requests for our team. • Managed a client portfolio of 13 clients; project managing day-to-day activities and ensuring deadlines are consistently met• Supervised, coached, and motivated a team of 4 Campaign Specialists supporting my clients• Interpreted client needs into actionable internal direction and assigned campaign requests among my team members• Held new client kick-off meetings to review campaign details and needs, identified outstanding questions, gained approach consensus, and set project deliverables• Created campaign production schedules, monitored activity, and notified stakeholders of relevant fluctuations• Oversaw quality control and ensured approvals were obtained on all appropriate phases of a project• Managed team hours and client budgets, reporting regularly• Developed, updated and maintained all client process documentation• Recommended best practices to improve campaign results• Participated as a member of cross-functional account teams for the development of marketing objectives and strategies within clients

Fort Collins, Colorado Area

As Campaign Specialist II, I built, tested, and launched email campaigns and related landing page configuration and testing for our clients. I developed email and landing page assets according to our clients’ specifications, and worked within marketing automation systems, ticketing systems and content management systems as necessary to help our clients leverage campaigns for maximum impact. I also continuously evaluated for and suggested process improvements to expedite campaign production and execution.• Developed email, landing page, and form assets in Marketo and Hubspot• Set up campaign tracking in marketing automation platforms and in Salesforce• Managed nurture engagement programs in marketing automation platforms• Lead weekly client check-in calls • Advised clients on email marketing best practices and strategies• Implemented list segmentation strategies for targeted email campaigns• Participated in DemandGen's partnership with Uberflip, setting up client content management Hubs and training other Campaign Specialists on the Uberflip platform.• Continuously evaluated and suggested process improvements to expedite campaign production• QA'd emails and landing pages created by other Campaign Specialists

Fort Collins, Colorado Area

My Organization:DemandGen Inc. is a leading marketing technology consultancy and outsource solution for competitive organizations seeking to attain the maximum ROI out of their marketing and sales technology investment. DemandGen offers an array of consulting services as well as turnkey, operational outsource solutions to help companies achieve operational, program and campaign excellence.My Role:• Developed email assets in Marketo and Hubspot• Created landing pages and integrated forms for capturing campaign respondents• Used the client's CMS systems for the hosting of image and content assets• QA'd emails and landing pages created by other Campaign Specialists• Continuously evaluated and suggested process improvements to expedite campaign production• Implemented list segmentation strategies for targeted email campaigns• Creatde campaigns in Integrate• Participated in DemandGen's partnership with Uberflip, setting up client content management Hubs

Longmont, Colorado

• Was responsible for company's Marketing strategy and execution• Created and executed email and social media campaigns• Overhauled website content• Coordinated company webinars in Everwebinar• Wrote Customer Case Studies and White Papers• Wrote guides for and moderated Virtual Focus Groups• Created company Marketing Policy and Branding Guide• Managed vendor selection, script writing, and other details for creation of a series of training videos for managers who use AnswerOn and an animated video for the website• Managed Lead Generation

Chicago

• Built and executed email campaigns in Silverpop• Managed Willis Towers Watson social media content on Hootsuite, including live-tweeting events, managing Stackla walls for events• Coached marketing team members on social media and SEO best practices • Built web pages in Sitecore

Chicago, Il

• Provided marketing and web consulting to staff at The People's Music School in Chicago, IL• Consulted for G Force Automotive in Frankfort, IL

Greater Chicago Area

• Developed and executed all social media efforts including popular #ChicagoMozart, #DailyDoseofDiva and #BaroqueInventions Facebook campaigns to increase brand awareness• Developed and executed key marketing initiatives including targeted student and group ticket promotions, email campaigns, and grassroots marketing• Managed Google Analytics and Google Adwords accounts• Developed and maintained media relations with key industry contacts • Maintained relationships with prominent subscribers and donors through box office management, retail management, subscription renewals, and running will-call • Created website content including artist bios, sound clips, and promotions to enhance web presence • Co-managed the 2014 fundraising gala “A Musical Feast”

Chicago, Il

BradsDeals (www.bradsdeals.com) is the country's largest non-automated coupon/deals site. Deals are hand picked by real people to ensure quality and maximum value.• Developed and maintained industry media relationships for holiday shopping coverage through traditional and non-traditional means• Managed and developed content for three Brad’s Deals blog properties • Developed and distributed numerous press releases • Developed talking points for Brad Wilson to increase executive visibility• Conducted link building research and outreach to improve SEO• Monitored Google Analytics for bradsdeals.com and blackfriday.bradsdeals.com• Conducted SEO competitive analyses and SEO tests (title tags, meta descriptions, etc.) to improve website SEO• Conducted partnership research for prospective company business opportunities • Conducted strategic marketing research on Brad’s Deals mobile app users that included surveys and focus groups• Managed the Shop Smart Inc. Scholarship for 2013 and 2014• Managed various other SEO housekeeping responsibilities, such as monitoring for broken links, updating blog archives, writing static content for store pages

Greater Chicago Area

• Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier• Managed content for IHDA.org• Maintained keepyourhomeillinois.org on Joomla• Composed press releases• Composed talking points for spokespeople at IHDA groundbreakings and other events• Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)• Performed general administrative duties for the marketing & communications department

Chicago, Il

• Pitched industry media • Composed publicity reports detailing media coverage for client performances• Developed a bakery promotion for American Ballet Theater/Auditorium Theater• Researched entertainment websites and publications for new, traveling clients

Ma, Public Relations & Advertising

Activities and Societies: Graduate Communication Association

Bma, Music Business

Activities and Societies: DePauw University Band, DePauw University Symphony Orchestra, National Society of Collegiate Scholars, Mu Phi.

Diploma

Activities and Societies: National Honors Society, Mu Phi Epsilon