Kathryn Shaw Email & Phone Number

Remote

Work with specialty stores across the US, helping them build their inventory, merchandise product, marketing and social media, planning and executing special events, growing their business and serving their customers.

West Chicago, Il

♦ Managed communications to 200+ consultants, including a weekly newsletter featuring organic video, organic graphics, monthly specials, policy changes, inspiration, business tips, technical procedures, and personal features. ♦ Supported owners with business development, including brand management, advertising (concept and development), workshop presentations/training, event planning, light video production, graphic design, media relations, and the launch of a new brand.♦ Wrote and implemented policy for social media guidelines and brand protection.♦ Created, built, and managed corporate social media pages and private groups. Developed content schedule and copy, and built engagement on Facebook, Twitter, and Pinterest. Interacted with customers on social media to resolve questions and support the Gold Rush Girls’ mission statement. Constructed targeted Facebook advertisements. ♦ Guided and assisted Independent Consultants in building and cultivating social media pages for their business. ♦ Produced monthly national sales meeting webcasts on FuzeBox.

Glen Ellyn, Il

♦ Managed daily operations of a small upscale lingerie boutique, including buying inventory, merchandising, managing staff, sales, customer service, accounting and forecasting, and window displays. ♦ Marketing, from inception to execution, including social media, advertising, direct mail, and special events. Created a Bra Fit Specialist brand that reached as far as the Oprah show. ♦ Created and developed cross-promotional opportunities with neighboring businesses to support our individual brands. ♦ Featured in two editions of CRAVE Chicago – The Savvy Girls Guide, a Collection of Innovative Shops and Businesses Created by Women. Nominated for the international Best Shops Award by Intima magazine.

Chicago, Il

♦ Pitched local media tours to print and electronic media, including in-person interviews and satellite media tours. Wrote and pitched news releases and supporting materials to print and electronic media. Produced, pitched, and distributed b-roll and VNRs to support client media placement.♦ Assisted in new business development, project planning, and budgets.♦ Managed Kids ‘R Us account, including all client communication, budgeting, and implementation of programs.