Raised awareness and elevated the Fair’s profile through a combination of proactive and reactive media relations and influencer partnerships, securing and sustaining media coverage throughout the duration of the Fair for a total of over 1 billion earned media impressions, which contributed to a 15% increase in attendance over the previous year.

Spearheaded media outreach for some of Canada’s top consumer brands securing coast-to-coast coverage, in tandem with developing, managing and executing engaging influencer campaigns to support brand marketing initiatives.

Led media relations campaigns and managed press events for national and local arts and entertainment clients including Cirque du Soleil, Canada’s Walk of Fame and Live Nation, securing media placements totalling over 750 million impressions across national and local print, online and broadcast media.

Landed coverage in major national publications for luxury brands and Festival sponsors at the 2018 Sundance Film Festival and the 2017 Toronto International Film Festival.

Collected and analyzed social media and website data to deliver ongoing, actionable insights to inform and optimize social media strategy and content production for online publications and brand social media channels.

Provided support to the Social Media Specialist (SMS) team with addressing and responding to a variety of client needs, requests and questions across all channels of business. Learned and utilized Boolean syntax to create highly customized searches within various Sysomos products, helping clients leverage social data and make informed strategic business decisionsAssisted SMS and sales on a number of new business pitches by creating a trial Heartbeat and custom dashboards for clients including Viacom, Apple, EMC and BoeingCreated an Oscars-centric Heartbeat for Marketing department which landed press coverage in Variety MagazineInitiated and collaborated on the creation of an intern resource package to guide future SMS interns and help establish a more structured internship program

Actively supported both internal and external communications projects to gain a holistic understanding of communications in the museum context.

Managed all administrative tasks including but not limited to scheduling meetings, conference calls, discoveries, mediations, booking and confirming motions, and filing; Assisted with all aspects of the civil litigation process; organized and maintained files, prepared document briefs, pleadings briefs, correspondence brads etc.; Managed both the accident benefits and tort components of numerous files; Prepared and sent out correspondence to clients, counsel, doctors, courts, insurance companies, etc.

Monitored Civil Litigation proceedings:Utilized digital recording devices to record proceedings;Took detailed, typed notes of the proceedings;Ensured correct spelling of names, places, etc. for the purpose of verbatim transcription.Listened to recorded proceedings and created a verbatim transcript for use in court proceedings.