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As a seasoned marketer with nearly 20 years of experience, I've helped numerous small and medium businesses succeed through strategic planning, branding, advertising, and digital marketing.Today's marketing success requires exceptional creativity and data-driven strategy to relate to today's connected customers. Putting the customer at the core of all you do is critical to business growth today. My greatest strength is connecting with people and developing valuable, long-lasting client relationships.I've spent the last five years of my career in the tourism industry working with various clients across Minnesota, including Twin Cities Gateway, Experience Burnsville, Visit Detroit Lakes, Discover Shakopee and Shakopee Chamber of Commerce, Superior National at Lutsen, and North Shore Explorer. Over the course of my career, I've developed expertise in integrated marketing and strategic planning; B2B lead generation; team management and leadership; media planning and strategy; content strategy and copywriting; SEO and SEM; website strategy, planning, writing; and social media marketing strategy and advertising. I am also skilled in data analysis, analytics, graphic design, and video editing. I am a relentless learner, and I'm never afraid to take on a new challenge or get trained in a new skill.
Lovin’ Lake County
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Marketing DirectorLovin’ Lake County Jun 2021 - PresentTwo Harbors, Minnesota, United StatesCreated and executed a strategic marketing communications plan to grow the tourism economy in Lake County, MN. Managed all marketing, communication, branding, media, social media, video production, and website content creation, resulting in a 32 percent increase in website visits, a 94.18 percent engagement rate, and a 127.17 percent increase in organic search visitsManage public relations efforts, including writing press releases, crafting narratives, creating press kits, and performing media outreach and story pitches to local and national media. Support and prepare the Executive Director for press conferences, media interviews, talking points, and key messages.Deliver communications, reporting, and presentations to achieve transparency with stakeholders, including business owners, the board of directors, and local legislation. Built trust and fostered relationships with lodging partners, board members, county commissioners, local businesses, and community members to uphold a positive brand image.Manage annual marketing budget of more than $650,000
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Strategic Marketing ConsultantSelf-Employed Jun 2015 - PresentDuluth, Minnesota AreaProvide clients strategic insights, recommendations and direction to improve or maintain brand image and achieve their business objectivesPerform audits and data analysis to uncover growth opportunities for clients Assist clients on a recurring or project basis with a variety of marketing activities, such as PR, event planning, email marketing, social media management, user experience, lead generation, and content development Develop integrated marketing campaigns to reach business objectives while managing budget, project scope, timeline, and deliverablesProvide graphic design and copywriting services
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Account Manager | Marketing StrategistW.A. Fisher Advertising & Printing Dec 2017 - Jun 2021Virginia, MinnesotaDeveloped and executed marketing, communications, and brand strategies for clients, primarily in the Minnesota tourism industryManaged projects from inception to completion, including brand strategy and logo development, website design and development, marketing collateral, copywriting, and tradeshow materialsCreated project work plans and timelines, coordinated and assigned tasks to team members, and provided feedback to achieve client goalsDeveloped relationships with team members to produce high-quality outcomes and meet deadlines -
Marketing Manager (Contract)Draw Events Llc Jan 2017 - Jun 2017Duluth, Minnesota AreaI planned and executed marketing strategies for Festival of Sail and The World's Largest Rubber Duck. My responsibilities include media planning and negotiation, project management, Google AdWords, social media strategy and community management, partner and vendor communications. Above-average social media engagement and Google AdWords CTR I achieved resulted in a significant percentage of the event's ticket sales. -
Digital Project Manager3Five Inc - Web Design And Development Jan 2016 - Dec 2016Duluth, Minnesota AreaMy role with 3Five was to take ownership of projects and client relationships from proposal through delivery; I strive to make sure our clients and 3five are both happy and successful. Developed and wrote processes to improve efficiency and increase productivityCreated, assigned, and managed tasks for all team members to achieve project milestonesOversee projects from kickoff to completion ensuring team coordination and client satisfactionDefined and communicated clear project scope to ensure all team members understand project goals, their related responsibilities, the budget, and timeline to deliver the best product possibleConsulted clients about web communication and e-commerce strategies to optimize user experience and achieve business objectivesFacilitate post-mortem project analysis to strive for continuous improvement and profitability
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Account Manager & StrategistWestmorelandflint Jan 2012 - Jun 2015Duluth, Minnesota AreaConsulted clients in multiple marketing areas including branding, advertising, media, public relations, lead generation, and social media to improve client communications and increase salesCollaborated with a team to define strategy, communication objectives, key performance indicators, and project vision to exceed clients’ expectationsPresented strategic insights and analysis to mid- and senior-level clients with confidence to strengthen client relationships and increase account valueDemonstrated fiscal responsibility of clients’ annual and project budgets anywhere from $10,000 to $200,000 Managed projects from sale to completion, including budget, timeline, deliverables, and analysis, which resulted in more than $300,000 in revenue
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School Board MemberIsd 2154 Jan 2009 - Dec 2012I served on the Eveleth-Gilbert school board. -
Digital Media ManagerNorthland'S Newscenter Sep 2010 - Jan 2012Duluth, MinnesotaHelped clients reach their target audience to increase leads and sales using a combination of TV and Web advertisingManaged projects from concept to implementation, leading to business growth and renewed contractsProvided monthly reporting and analysis to clientsCreated and delivered compelling presentations and proposals to clients, which resulted in a 154 percent sales increase over the previous year’s revenues in less than one yearTrained sales staff about Internet advertising strategies and tactics with a focus on cross-platform promotionDesigned digital ads for clients with strategic calls to action and conversion optimization -
OwnerRangebuzz.Com Feb 2007 - Jan 2012Created, planned and executed the launch of RangeBuzz.com, an online guide to dining, nightlife, music and events on the Iron Range in Minnesota. Sold over 50 paid subscriptions to bars and restaurants and instructed owners how to manage their own content; sold banner ads to various businessesPlanned all media, advertising and marketing for RangeBuzz.com; handled all other related business functions
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Marketing Manager50Below Sales & Marketing Inc. Sep 2009 - Sep 2010Duluth, Minnesota AreaDeveloped and executed strategic marketing plans to meet 50 Below's objectives for lead nurturing, retention and new product launches for various vertical markets that involve branding, content marketing, sales, promotions and public relationsManaged the productivity of marketing plans, campaigns and projectsWorked closely with sales departments to plan monthly promotions for all industriesDeveloped content marketing strategy to educate prospective and current clients about market trends, online marketing tactics and ways to understand and improve their online sales channelCoached team to implement modern B2B sales and marketing strategies using various online marketing techniquesAssisted new product development team bring new products from development to market
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Freelance Marketing ConsultantW.A. Fisher Co. 2007 - Feb 2010• W.A. Fisher Printing and Advertising—sub-contracted to complete SEO projects for Giants Ridge, Iron Range Resources and the Iron Range Tourism Bureau• Expert Advantage ®—media buying, project management, consulting• Eveleth Fourth of July Committee—hired to plan and launch web site and social media marketing for event• Quad Cities Early Childhood Coalition—hired to manage new web site project, provide CMS training: QuadCitiesEarlyChildhood.com• Range Transitional Housing—hired to create web site: RTHousing.org
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Efolio Program SpecialistMesabi Range Community And Technical College Apr 2008 - Sep 2009Develop and provide workshops, training and technical assistance to eFolio program partners and participants.Research and contribute to technology use, upgrades and improvements. * Implemented email marketing program using tracking software (iContact) * Researched ways for eFolio to integrate with other social networking and Web 2.0 technologies Assisted with the development, marketing, promotion and the eFolio Minnesota Program. * Wrote eFolio Minnesota integrated marketing plan * Created our web site: http://CareereFolioMinnesota.com * Created ad copy and design for various marketing materials * Contributed to overall branding and marketing goals and tactics * Made various internet marketing recommendations to project managerParticipated in the following campus committees: * Technology committee * Entrepreneurship committee * Web committee * Publicity committee for the Higher Learning Commission
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Account Manager/Media BuyerThe Jpg Group Mar 2006 - May 2007•Created integrated marketing plans and provided recommendations for clients•Managed client projects which includes client communication and supervising the work of others•Developed new business, identified new clients, and converted prospects to new clients•Prepared proposals for projects •Provided copy writing and editing for advertisements, television scripts, radio spots, press-releases and letters•Researched, negotiated and placed media for clients -
Personal BankerWells Fargo 2005 - 2006 -
Reservation AgentNorthwest Airlines 1999 - 2005
Kathryn Holm Skills
Kathryn Holm Education Details
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Marketing -
Eveleth-Gilbert High SchoolDiploma
Frequently Asked Questions about Kathryn Holm
What company does Kathryn Holm work for?
Kathryn Holm works for Lovin’ Lake County
What is Kathryn Holm's role at the current company?
Kathryn Holm's current role is Marketing Director at Lovin’ Lake County Tourism.
What is Kathryn Holm's email address?
Kathryn Holm's email address is kh****@****ich.edu
What is Kathryn Holm's direct phone number?
Kathryn Holm's direct phone number is (206) 266*****
What schools did Kathryn Holm attend?
Kathryn Holm attended University Of Minnesota-Duluth, Eveleth-Gilbert High School.
What skills is Kathryn Holm known for?
Kathryn Holm has skills like Leadership, Microsoft Office, Management, Microsoft Word, Powerpoint, Social Media, Microsoft Excel, Marketing, Leadership Development, Training, Human Resources, Jmp.
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