Kate Perry Email & Phone Number

Dallas, Texas

Developed national team training guide for the various roles to quickly onboard new team membersOversee complex paid social campaigns on established platforms including Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, Reddit, and TiktokDevelop strategic campaign plans and work with junior team members to execute plans Create and present client strategy decks, ensuring that client deliverables are of the highest possible quality and that recommendations are sound and viableEnsure all campaigns are strategically optimized to meet and exceed client business goals based on the media KPIsImplement complex measurement plans, tools, studies, and providing data-driven recommendations to prove out social campaign performanceParticipate in client calls for upcoming plans or check-ins in regard to social campaignsActively work with internal teams and external clients to act as a subject matter expert on the paid social media marketing spaceProvide training on social platform tools and capabilities for clients and account management teamsAssist in the development and documentation of best practices related to social media management for both internal and external documents and assets

Dallas/Fort Worth Area

Optimize various campaigns across all verticals including, but not limited to, budget reallocation, targeting revision, bid adjustment, and strategic activation and deactivation based on overall performance.Utilize campaign insights to develop strategic recommendations for the client to boost performance.Create innovative solutions to ease workflow and support internal teamsGenerate high level insights regarding the campaign's performance across various targeting tactics, placement options, and creative performance itself based on various client determined KPI'sProvide training on social platform tools to clients and account management teams Assist in the development and documentation of best practices related to social media management for both internal and external documents and assetsAct in a client facing manner when needed for specific campaigns or client requests and participate in client calls for upcoming plans and regular check ins Paid ad activation across all social platforms including Facebook/Instagram, Snapchat, LinkedIn, Twitter, and PinterestActively monitor, manage, and pace 300+ campaigns in any given month to ensure even spend over each campaign's flight and full delivery at the campaign's end

Dallas/Fort Worth Area

Paid ad activation across all social platforms including Facebook/Instagram, Snapchat, LinkedIn, Twitter, and PinterestActively monitor, manage, and pace 300+ campaigns in any given month to ensure even spend over each campaign's flight and full delivery at the campaign's endOptimize various campaigns across all verticals including, but not limited to, budget reallocation, targeting revision, bid adjustment, and strategic activation and deactivation based on overall performance.Utilize campaign insights to develop strategic recommendations for the client to boost performance.Create innovative solutions to ease workflow and support internal teamsGenerate high level insights regarding the campaign's performance across various targeting tactics, placement options, and creative performance itself based on various client determined KPI's

Dallas/Fort Worth Area

Lubbock, Texas Area

Supported the marketing department through internal projects and helped assemble marketing materials

Lubbock, Texas Area

Conceptalized an unique opportunity based on identifying a demand in the space and created a brand image from the bottom up Learned WYSIWYG web builder and HTML to build ‘www.letitbeead.com’ and grew to 5,000+ unique hitsManaged all organic social media marketing content through Facebook, Pinterest, and Instagram, with over 2,500+ Instagram followersGrew organic customer based from over 1,000+ transactions with merchandise in eight (8) retail storesSupervised and delegated task to an employee who monitored day to day responsibilities

Austin, Texas

Researched client development opportunities to then help support client teams on internal projectsWorked in Hootsuite to manage clients organic social media accountsLearned Adobe Photoshop to design and implement organic creative for clients

Lubbock, Texas Area

I handled the recruiting for LeadAbroad on Tech's campus through in-person networking and disseminating program information to the student body.

Marketing, 3.30

Activities and Societies: Delta Delta Delta

Eu Political And Economic Policy

Study abroad program in Greece focusing on political and economic policy, through classes and social work with refugees.