Kathryn Bailey Email & Phone Number

• Expert in Amazon Advertising/DSP campaign creation, management and optimization• Support client planning • Continuously review/optimize allocated spend to drive performance & KPIs• Partner with team and Clients to develop goals/plans/analyses that drive the business• Deliver program reports for Clients to measure success of initiatives

Fort Collins, Colorado, United States

VersaClimber & Lagree Certified

Birmingham, Alabama Area

• Managed the roll-out of all media campaigns to a third-party agency – ensure campaigns launch on time, provide all necessary campaign creative materials, and monitor campaigns status• Ran PPC search ad operations - includes processing IOs, campaign creation, uploading ads, monitoring and performing optimizations, and managing campaign budgets • Managed communication between buyers and planners • Assisted with the creation of search and YouTube proposals for new LMAs• Prepared monthly campaign reports highlighting KPIs • Ran all the LMA YouTube ad operations and optimizations• Experience with running campaigns through Google Ads, DV360, and Microsoft Ads• Assisted with the platform launch of General Motors on DV360 DSP

Birmingham, Alabama Area

• Analyze sales data in Excel from IRI reports for key insights and new opportunities at retail • Compile data into reports for presentation to the retail sales department or marketing department • Analyze sales growth opportunities on the Red Diamond Amazon account through SEO strategies • Attend various sales meetings and events in order to broaden my knowledge of the grocery industry

Birmingham, Alabama Area

• Monitored campaign platforms daily, including Facebook Ads Manager and Google Analytics• Uploaded and optimized ad creative within Facebook Ads Manager • Assisted the Director of Strategy with campaign management, audience targeting, bi-weekly optimizations, and budget adjustments• Created monthly marketing reports for clients• Earned Beginner & Advanced Google Analytics Certifications• Worked with the Creative Director on trial creative campaign in Adobe XD

209 Summit Blvd, Ste 100, Birmingham, Al 35243

• Responsible for closing store processes including inputting into a sales ledger, writing an end of the day summary, and general housekeeping • Promote the brand through excellent customer service • Maximize profitability by motivating the team to meet sales goals • Ensure that the sales floor is stocked and presentable for customers• Assist with customer inquiries, requests, and complaints

• Rehearsed five to six days a week • Trained and prepared for upcoming performances

Master'S Degree, Digital Marketing

Bachelor Of Science - Bs, Marketing

Bachelor of Science in Marketing Graduation: December 2019 GPA: 3.84 Experience with SPSS , Excel, Google Analytics

Bachelor'S Degree, Business