Kathryn Joseph Email & Phone Number

Michigan, United States

www.instagram.com/cordiallybykatie

Ann Arbor, Michigan

• Develop design concepts and execute in-brand design assets for fifteen yearly campaigns including social media graphics, digital ads, flyers, branch signage, video graphics, website and email graphics, billboards and bus ads to increase awareness of products and services to our members and community• Create design assets student-focused campaign to drive students from University of Michigan, Eastern Michigan University, and Washtenaw Community College to open quality UMCU accounts and to increase new membership• Lead creative brainstorming sessions to enhance existing campaigns and develop ideas for new projects and partnerships• Build relationships with vendors, community partners, and campus partners to obtain quotes, approve co-branded materials, gather specs, and provide assets on time and on budget• Design graphics, write captions, and use Sprout Social to schedule social media posts increasing impressions and engagements across Facebook, LinkedIn, Instagram, and Twitter• Attend cross-functional department meetings as the brand and marketing team representative to ensure that projects, campaigns, and committee work is within brand and marketing guidelines • Strategize and execute design and marketing assets to grow campaign profits year over year. In 2023, through marketing efforts including email, social media, print and digital advertisements, and in-branch marketing, UMCU’s Visa Balance Transfer campaign profits grew 42%• Interview, educate on internal brand guidelines, delegate projects, art direct, and supervise student design interns

East Lansing, Mi

• Developed and oversaw strategic marketing campaigns to align with MSU Alumni Office’s mission and values• Designed print and digital promotional marketing materials for annual events and alumni clubs to increase awareness and promote Alumni Office initiatives• Created, scheduled, and updated project details in project management software to keep tasks on track to meet deadlines• Liaised with vendors to keep up-to-date on printing technology, trends, and source pricing to keep projects within budget• Supervised, delegated work, provided art direction and feedback to five student design interns to ensure quality and consistency with all marketing projects

West Lafayette, In

• Developed relationships with campus clients and communicated throughout creative process by meeting to set vision and objectives, designing presentations, collecting feedback, and obtaining approval• Collaborated with art directors, writers, marketing strategists, videographers, photographers, and web designers to brainstorm, concept, design, create schedules, and budget to create strategic, in-brand communications collateral• Sourced pricing from vendors for competitive bidding to keep projects within the clients’ budget• Liaised with students, staff, and faculty to set up and art direct photo shoots• Restructured and oversaw intern program to give student graphic design interns a better quality internship and an opportunity to work on portfolio-worthy designs

West Lafayette, In

Cleveland/Akron, Ohio Area

• Liaise with managers and directors to create in brand marketing materials used for game day experience, private events, advertising and community outreach• Photograph game day fan experience and manage photography drive• Print and matte game day photos for stadium and front office facility

Cleveland/Akron, Ohio Area

• Assembled presentation books for Sales team to take to client presentations• Organized and input photos into line lists to show product selection

Cleveland/Akron, Ohio Area

• Hand-build greeting card, gift bag and wrapping paper prototypes for design teams approval before files are sent out for mass production

• Develop a cohesive look using elements given by the card planner, selecting fonts for verse copy and placing finishings, such as glitter, tip-ons, embossing for the 2011 Boxed Christmas card sets

Cleveland/Akron, Ohio Area

• Produce labels, organize paperwork, resize photos and print sample gift wrap, boxed cards and other Christmas merchandise samples for sales team to present to customers

Master Of Science - Ms, Communication, Strategic Communication

Bachelor Of Science In Visual Communication, Informational Graphics, Publication Design, Advertising

Activities and Societies: Ohio University Program Council; Web Design Executive, Delta Zeta Sorority; Academics Chair, Alumni Relations.