Kathryn Joseph Email & Phone Number

Michigan, United States

www.instagram.com/cordiallybykatie

Ann Arbor, Michigan

• Develop design concepts and execute in-brand design assets for fifteen yearly campaigns including social media graphics, digital ads, flyers, branch signage, video graphics, website and email graphics, billboards and.
• Create design assets student-focused campaign to drive students from University of Michigan, Eastern Michigan University, and Washtenaw Community College to open quality UMCU accounts and to increase new membership
• Lead creative brainstorming sessions to enhance existing campaigns and develop ideas for new projects and partnerships
• Build relationships with vendors, community partners, and campus partners to obtain quotes, approve co-branded materials, gather specs, and provide assets on time and on budget
• Design graphics, write captions, and use Sprout Social to schedule social media posts increasing impressions and engagements across Facebook, LinkedIn, Instagram, and Twitter
• Attend cross-functional department meetings as the brand and marketing team representative to ensure that projects, campaigns, and committee work is within brand and marketing guidelines

East Lansing, MI

• Developed and oversaw strategic marketing campaigns to align with MSU Alumni Office’s mission and values
• Designed print and digital promotional marketing materials for annual events and alumni clubs to increase awareness and promote Alumni Office initiatives
• Created, scheduled, and updated project details in project management software to keep tasks on track to meet deadlines
• Liaised with vendors to keep up-to-date on printing technology, trends, and source pricing to keep projects within budget
• Supervised, delegated work, provided art direction and feedback to five student design interns to ensure quality and consistency with all marketing projects

West Lafayette, IN

• Developed relationships with campus clients and communicated throughout creative process by meeting to set vision and objectives, designing presentations, collecting feedback, and obtaining approval
• Collaborated with art directors, writers, marketing strategists, videographers, photographers, and web designers to brainstorm, concept, design, create schedules, and budget to create strategic, in-brand communications.
• Sourced pricing from vendors for competitive bidding to keep projects within the clients’ budget
• Liaised with students, staff, and faculty to set up and art direct photo shoots
• Restructured and oversaw intern program to give student graphic design interns a better quality internship and an opportunity to work on portfolio-worthy designs

West Lafayette, IN

Cleveland/Akron, Ohio Area

• Liaise with managers and directors to create in brand marketing materials used for game day experience, private events, advertising and community outreach
• Photograph game day fan experience and manage photography drive
• Print and matte game day photos for stadium and front office facility

Cleveland/Akron, Ohio Area

• Assembled presentation books for Sales team to take to client presentations
• Organized and input photos into line lists to show product selection

Cleveland/Akron, Ohio Area

• Hand-build greeting card, gift bag and wrapping paper prototypes for design teams approval before files are sent out for mass production

• Develop a cohesive look using elements given by the card planner, selecting fonts for verse copy and placing finishings, such as glitter, tip-ons, embossing for the 2011 Boxed Christmas card sets

Cleveland/Akron, Ohio Area

• Produce labels, organize paperwork, resize photos and print sample gift wrap, boxed cards and other Christmas merchandise samples for sales team to present to customers

Master Of Science - Ms, Communication, Strategic Communication

Bachelor Of Science In Visual Communication, Informational Graphics, Publication Design, Advertising

Activities and Societies: Ohio University Program Council; Web Design Executive, Delta Zeta Sorority; Academics Chair, Alumni Relations.