Katie Coleman Email & Phone Number

Waltham, Ma, Us

Milwaukee, Wisconsin, Us

- Plan, manage and execute demand generation campaigns and associated tactics, including: Digital Assets, Advertising, Trade Shows & Events, Email Marketing, Webinars, Videos/Podcasts, Direct Mail and Third-Party Promotions - Manage product positioning, building go-to-market plans, and researching customers’ requirements. - Create, maintain and syndicate content using agreed upon SEO keywords for content such as: White Papers, eBooks, Webinars, Social, Infographics, Blogs, Case Studies, Videos, etc. - Manage relationships with subject matter experts and vendors - Work with marketing analytics, analyze marketing campaign performance and SEO to identify areas for improvement. - Review and evaluate customer research, market conditions, and competitor data - Update budget to ensure all programs are met within budget parameters - Create buyer and user personas that define key pain points and messaging to be used in content. - Work with marketing leadership to define market segmentation, while working closely with sales to ensure that lead generation efforts appropriately map to specific target audiences - Build positioning documents for respective product launches, including: market trends, product differentiators/proof points, competitive analysis, persona information and external messaging

Brighton, Gb

• Managed brands instilling brand values with colleagues in sales and across the business • Oversaw creation of and implement campaign activity • Created marketing plans each year for each brand • Managed which resources to create and update to help execute marketing activities • Enhanced relationships with brands to increase trust and improve overall operations • Developed new innovative ideas to enhance existing product and reach new demographics • Coordinated new social media activity to increase brand exposure

• Worked closely with the leadership and marketing team to develop and support a consistent, coordinated, and integrated marketing and communications strategy • Managed timelines related to the marketing department’s initiatives, ensuring accurate and timely data tracking and reporting for campaigns, lists and reports, and production activities such as advertising, email, signage, templates and social media • Tracked and evaluated metrics to optimize the quality and effectiveness of ACTE’s website, digital marketing, and social media strategies; Determines and implements changes to metrics as needed • Established standardized approaches, priorities, and practices to organization-wide marketing and provides guidance in the development of multi-channel promotional plans and vehicles • Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, design, etc) • Developed and implemented ACTE brand guidelines; proactively monitor how the brand is being applied appropriately • Enhanced and maintained use of ACTE Job Bank • Created emails to market Global Corporate Travel Conferences and local education forums. • Managed ACTE’s social media platforms profiles and presence, including Facebook, LinkedIn, Twitter, Snapchat, Instagram, YouTube and additional channels that may be deemed relevant • Created social campaigns and track their success (ie Twitter chats, LinkedIn discussions, etc) • Drove consistent, relevant traffic and leads from our social network presence • Explored new ways to engage and identify new social networks to reach our target buyers and sponsors. • Tracked, measured and analyzed all initiatives to report on social media ROI

Lanham, Maryland, Us

• Increased the amount of Facebook likes by 1,000 likes in just one year. • Enforce a strong brand recognition through all of the social media outlets. • Increased twitter followers by 246 in just one year. • Restored the Society for Vascular Ultrasound LinkedIn Company page and increased the followers by 270 in one year. • Formulated the categorization of all educational material for the new learning management system. • Designed the homepage and all graphics used for the new learning management system to create a simple uniform design. • Managed an outside contractor to input content into the new learning management system. • Instructed members on how to use the members only community through instructional videos and emails. • Recruited new bloggers for the members only community to write informative blogs. • Supervised the Annual Conference student bloggers to ensure the blogs were grammatically correct, that all topics were covered and that blogs were written in a timely manner. • Created the 2014 Annual Conference mobile app to include a full schedule, speaker list, presentations and additional items. • Marketed the online job center to both employers and job seekers through flyers and emails. • Increased revenue by $19,993 through 50 new job postings in 2014. • Compile a quarterly Students First newsletter that provides member specific information to students to keep them involved and informed. • Increased the SVU Signature School membership to include four new schools through direct mail and email marketing. • Managed webcast recordings to ensure that the speakers were trained and had the correct paperwork for CME credits. • Proofread the Vascular Digest every week to ensure that articles are informative and relevant to the Society for Vascular Ultrasound members. • Managed the set-up and on-site registration for multiple live courses. • Promoted the Society for Vascular Ultrasound by exhibiting at conferences.

Beltsville, Md, Us

• Prospected companies to identify new business opportunities and prioritize accounts within a defined territory• Conducted outreach to leads generated by the Marketing department • Educated potential clients on the value of our public relations and marketingsoftware • Managed leads and schedule qualified product demonstrations for senior salesexecutives in order to reach performance based goals• Utilized Salesforce.com to prepare target lists for cold calling, maintainingprospect data and prioritizing daily activity

• Analyzed surveys and reported on strengths and weaknesses of statewide organizations• Constructed marketing strategies to generate increased social media presence• Assessed website traffic through Google Analytics to determine how to increase web traffic• Completed over 100 calls to organizations to develop a thorough understanding of organizational commitment to the Alliance Leadership Retreat• Prepared blog post entries to publicize critical events to constituents • Established Pinterest account to create more of a social media presence

• Contacted volunteers and vendors daily with updated information on upcoming events• Authored press releases for upcoming events so that the public could be informed • Organized information and constructed outline, locations and schedule for the volunteers and vendors • Maintained all data for upcoming events and press interactions• Assisted with social media and website analysis and strategies to expand the business• The New York Times documented the success of the main summer event which was a first for Team Better Block