Katie Coleman Email & Phone Number

Waltham, MA, US

Milwaukee, Wisconsin, US

- Plan, manage and execute demand generation campaigns and associated tactics, including: Digital Assets, Advertising, Trade Shows & Events, Email Marketing, Webinars, Videos/Podcasts, Direct Mail and Third-Party Promotions - Manage product positioning, building go-to-market plans, and researching customers’ requirements. - Create, maintain and syndicate.

Brighton, GB

• Managed brands instilling brand values with colleagues in sales and across the business
• Oversaw creation of and implement campaign activity
• Created marketing plans each year for each brand
• Managed which resources to create and update to help execute marketing activities
• Enhanced relationships with brands to increase trust and improve overall operations
• Developed new innovative ideas to enhance existing product and reach new demographics

• Worked closely with the leadership and marketing team to develop and support a consistent, coordinated, and integrated marketing and communications strategy
• Managed timelines related to the marketing department’s initiatives, ensuring accurate and timely data tracking and reporting for campaigns, lists and reports, and production activities such as advertising, email.
• Tracked and evaluated metrics to optimize the quality and effectiveness of ACTE’s website, digital marketing, and social media strategies; Determines and implements changes to metrics as needed
• Established standardized approaches, priorities, and practices to organization-wide marketing and provides guidance in the development of multi-channel promotional plans and vehicles
• Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, design, etc)
• Developed and implemented ACTE brand guidelines; proactively monitor how the brand is being applied appropriately

Lanham, Maryland, US

• Increased the amount of Facebook likes by 1,000 likes in just one year.
• Enforce a strong brand recognition through all of the social media outlets.
• Increased twitter followers by 246 in just one year.
• Restored the Society for Vascular Ultrasound LinkedIn Company page and increased the followers by 270 in one year.
• Formulated the categorization of all educational material for the new learning management system.
• Designed the homepage and all graphics used for the new learning management system to create a simple uniform design.

Beltsville, MD, US

• Prospected companies to identify new business opportunities and prioritize accounts within a defined territory
• Conducted outreach to leads generated by the Marketing department
• Educated potential clients on the value of our public relations and marketingsoftware
• Managed leads and schedule qualified product demonstrations for senior salesexecutives in order to reach performance based goals
• Utilized Salesforce.com to prepare target lists for cold calling, maintainingprospect data and prioritizing daily activity

• Analyzed surveys and reported on strengths and weaknesses of statewide organizations
• Constructed marketing strategies to generate increased social media presence
• Assessed website traffic through Google Analytics to determine how to increase web traffic
• Completed over 100 calls to organizations to develop a thorough understanding of organizational commitment to the Alliance Leadership Retreat
• Prepared blog post entries to publicize critical events to constituents
• Established Pinterest account to create more of a social media presence

• Contacted volunteers and vendors daily with updated information on upcoming events
• Authored press releases for upcoming events so that the public could be informed
• Organized information and constructed outline, locations and schedule for the volunteers and vendors
• Maintained all data for upcoming events and press interactions
• Assisted with social media and website analysis and strategies to expand the business
• The New York Times documented the success of the main summer event which was a first for Team Better Block