Kathryn Luxton Email & Phone Number

Auckland, Nz

• Develop and implement marketing and digital strategy for OneRoof to grow the brand, grow audience, and improve website and app performance.• Lead the Brand Marketing, Digital Marketing, Customer Engagement, Analytics, Optimisation, Customer Experience, and Design functions• Develop and manage marketing strategies across the full marketing mix (Google display, paid search, paid social, organic social, organic search, email, radio, print, TV, outdoor, trade, and sponsorships) and manage… Show more • Develop and implement marketing and digital strategy for OneRoof to grow the brand, grow audience, and improve website and app performance.• Lead the Brand Marketing, Digital Marketing, Customer Engagement, Analytics, Optimisation, Customer Experience, and Design functions• Develop and manage marketing strategies across the full marketing mix (Google display, paid search, paid social, organic social, organic search, email, radio, print, TV, outdoor, trade, and sponsorships) and manage an 8 figure marketing budget • Build the OneRoof brand and produce engaging creative and campaigns• Develop OneRoof strategy and shape the future direction of OneRoof• Second in Command to the Chief of OneRoof and acting Chief of OneRoof when required, supporting key business decisions and projects, attending Executive meetings and presenting to the business and board• Analytics & Optimisation delivering insights and A/B tests to improve digital decision-making, UX and website and app performance• Ownership of the customer journey and experience across web and app• Lead the OneRoof Customer Engagement strategy to ensure we grow and retain digital customers through registrations, email and notifications • Drive Voice of the Customer strategy including customer interviews and surveys to better understand customers and improve Customer Experience• Support Product strategy and roadmap to deliver optimal user-experience• Recent results include year-on-year growth of 23% for Sessions, 29% for Listings Users, 89% for Enquiries, and 237% for Performance Marketing enquiries with a lower budget and in a challenging market Show less

Auckland, New Zealand

• Responsible for driving audience growth and delivering an exceptional digital experience for OneRoof• Lead a team of talented Digital Marketing, Conversion Rate Optimisation, Analytics, Customer Engagement and Customer Success specialists• Drive Digital and Business strategy for OneRoof• Own the Digital Marketing and Customer Engagement strategies, utilising channels such as Paid Search, Social, Display, SEO, and Email to acquire and retain customers • Own the customer journey… Show more • Responsible for driving audience growth and delivering an exceptional digital experience for OneRoof• Lead a team of talented Digital Marketing, Conversion Rate Optimisation, Analytics, Customer Engagement and Customer Success specialists• Drive Digital and Business strategy for OneRoof• Own the Digital Marketing and Customer Engagement strategies, utilising channels such as Paid Search, Social, Display, SEO, and Email to acquire and retain customers • Own the customer journey across web, mobile and app and continually refine the products to improve customer satisfaction focussing on CRO and Personalisation• Own our Customer Experience, utilising analytics, surveys and interviews to understand customers• Lead a customer-first support framework utilising email and AI chatbot• Key results include increasing enquiries by 112%, increased listings users by 51% and decreasing cost per conversion by 84% Show less

Auckland, New Zealand

• Responsible for the digital strategy, budget and results, shaping the way World Vision attracts, engages, converts and upsells supporters to reach financial targets• Digital Marketing manager, responsible for always on marketing and running large-scale acquisition campaigns across paid search, social, display, native, email and print• Manage the Digital Engagement team and external agencies, providing leadership and support to ensure high performance• Manage the website, providing… Show more • Responsible for the digital strategy, budget and results, shaping the way World Vision attracts, engages, converts and upsells supporters to reach financial targets• Digital Marketing manager, responsible for always on marketing and running large-scale acquisition campaigns across paid search, social, display, native, email and print• Manage the Digital Engagement team and external agencies, providing leadership and support to ensure high performance• Manage the website, providing exceptional user experiences and exceeding targets through content strategy, design, SEO, managing development and a replatform project• Conversion Rate Optimisation: Created an A/B testing programme and deliver optimisation projects that significantly increase conversion rates• Digital analytics, reporting on performance and providing actionable insights, tracking, dashboards and tools Show less

Auckland, New Zealand

• Optimised performance of websites and app through data analysis and data-driven testing• Test ideation and strategy that led to multiple 8 figure revenue increases• Analysed complex data sets to identify issues and optimisation opportunities and generate insights that informed business decisions• Created website designs to improve digital user experience • Supported digital strategies for the home page, products and COVID-19 customer response• Developed dashboards and… Show more • Optimised performance of websites and app through data analysis and data-driven testing• Test ideation and strategy that led to multiple 8 figure revenue increases• Analysed complex data sets to identify issues and optimisation opportunities and generate insights that informed business decisions• Created website designs to improve digital user experience • Supported digital strategies for the home page, products and COVID-19 customer response• Developed dashboards and presented valuable insights and recommendations to stakeholders• Collaborate with and influence stakeholders in a fast-paced environment Show less

• Manage the agency's Digital Marketing including developing and executing campaign strategy, display, SEO, Google Ads, Bing, Facebook, LinkedIn and Content Marketing• Conversion Rate Optimisation, focussed on Analytics, User Experience, design and site audits• Analysed quantitative and qualitative data sources such a Google Analytics to generate insights• Designed, wrote copy for and managed development of new website• Designed marketing materials such as EDMs, display ads… Show more • Manage the agency's Digital Marketing including developing and executing campaign strategy, display, SEO, Google Ads, Bing, Facebook, LinkedIn and Content Marketing• Conversion Rate Optimisation, focussed on Analytics, User Experience, design and site audits• Analysed quantitative and qualitative data sources such a Google Analytics to generate insights• Designed, wrote copy for and managed development of new website• Designed marketing materials such as EDMs, display ads, flyers and proposals• Account strategy and relationship management for clients in retail, e-commerce, not-for-profit, travel, finance and SaaS. Show less

• Digital Marketing focussed on SEO, Google Ads, Display, Bing, Google Shopping and content creation• Conversion Rate Optimisation• Account Management and relationship management• Performance reporting and producing dashboards using Data Studio

• Executed marketing strategy through agency management, content, EDMs and new website build• Created account strategies to improve customer experience and meet business goals • Designed website and marketing materials such as EDMs and printed collateral• Content creation for social media and blogs

• Recruited new donors through public speaking and cold calling• Created marketing materials and written content to connect with potential donors

• Executed marketing strategy and assisted with new product launches• Created marketing materials such as EDMs and content for Facebook

• Coordinated weekly press releases, extensive award entries and events• Managed the agency website

Master Of Business Administration - Mba, Gpa 8.3/9 (All As). First In Course Award In Leadership. Fourth In Cohort.

Bachelor Of Arts (Ba), English, Marketing And Media, Film And Communications

Education record