Senior Manager Market Access | Reimbursement | Product Management
I led the global management of the ReWalk exoskeleton product line — delivering strategy and innovative solutions to propel global company goals. I held both upstream and downstream responsibilities and built strategic relations across business functions. A key focus of my role was payor policy, where I created and implemented strategies to achieve coverage from US payors for our product line. A tech-savvy, cross-functional leader, I developed and mentored diverse teams in the creation of meaningful change in complex environments. Areas of Focus: Product Position & Messaging, Stakeholder Management, Financial Forecasting, Budget Management, Payor Value Propositions, Software Product Management, Policy & Procedure Development, Team Leadership, Market Analysis, Trend Analysis, Market Adoption, Digital Marketing, Internal/External Communications, and Data Analysis & Management.Representative Achievements & Responsibilities:◆ Spearheaded strategic efforts as a thought leader to gain critical support from National & Regional specialty groups including Christopher and Dana Reeve Foundation, Paralyzed Veterans of America, United Spinal, etc. — influencing payer policy and standard of care◆ Authored clinical dossier and payor relations strategy — leading to the first national coverage policy by a commercial payor in the US ◆ Drove continuous process improvement in collaboration with clinical operations and training teams, implementing clinical decision pathways and treatment guidelines ◆ Served as the voice of the customer for new product features, identifying challenges and opportunities to increase adoption, foster loyalty and improve customer satisfaction metrics◆ Supported global commercialization teams ◆ Expanded US coverage of exoskeletons◆ Company SME for exoskeleton product and spinal cord injury market◆ Strategic relationship management across levels and functions domestically and globally◆ Ensured quality and regulatory compliance