Kathryn Macdonald Email & Phone Number

Calgary, Alberta, Canada

Led a team of three responsible for:• Full 360° Mass campaign management including creative development of all tactics: TV, Digital Video, Radio, OOH, Digital Display, and Social• Mass media strategy and planning including measuring effectiveness of campaign against key performance metrics• Go-to-market naming, positioning and messaging for all products and services for Mobile, Internet and TV.• Overall brand management for Shaw, Shaw Mobile and Shaw Direct including brand review for cross-functional teams throughout Shaw.

Calgary, Canada Area

Calgary, Canada Area

Calgary, Canada Area

• Support with planning and execution of all mass advertising and brand campaigns for consumer products and services• Manage mass advertising initiatives for sponsorship and community investment

Calgary, Alberta, Canada

• Support with planning and execution of all mass advertising and brand campaigns as well as support with regional marketing activity for Shaw Business.

Calgary, Canada Area

Calgary, Canada Area

• Partner with clients, internal creative and production teams, and media department to ensure strategic marketing goals are met on time and on budget• Organize, execute, measure, and optimize fully integrated campaigns including: print, digital display, social media, out-of-home and broadcast advertising • Responsible for all steps of executing media plans, from booking insertion orders, trafficking creative and actively monitoring and analyzing ongoing campaigns.

Canmore, Ab

• Acting mentor for the Mayor's Spotlight on the Arts writing program• Responsible for permitting films and community events including: securing road closures, and approving emergency response and waste management plans.• Assisting to plan, manage and promote the Town of Canmore's Canada Day celebrations• Responsible for writing monthly newsletter• Create engaging social media content across all platforms and perform social media audit• Research, write and edit Town of Canmore Community Events manual

Halifax, Canada Area

• Organized and ensured the transport of secure government files to new facility• Responsible screening, preliminary processing and archiving federal government program (Old Age Security) claims, including: work with claimants to verify personal information and complete submissions for efficient processing. Also trained new employees and prepared work schedules• Position required a security level of enhanced reliability status

Banff, Alberta

• Responsible for exceeding customer expectations through efficient and friendly service including: taking reservations, registration, handling of room keys (strictly adhering to security procedures), posting guest charges, cashiering and currency exchange, handling and routing guest mail and messages, handling complaints and claims, and training new employees. When required, using French and Italian language skills

Halifax, Canada Area

• Selected to train new employees and independently developed training materials to ensure consistency in the department• Responsible for screening, preliminary processing and archiving federal government program (Old Age Security) claims, including: work with claimants to verify personal information and complete submissions for efficient processing. • Position required a security level of enhanced reliability status• Transitioned from part-time student clerk to full-time role following graduation

Toronto, Canada Area

• Researched, wrote and edited a feature piece for Canada’s only adventure travel publication • Fact checked articles and edited proofs

Toronto, Canada Area

• Responsible for tabulating and reporting media buy performance• Assembled and distributed marketing packages in support of Universal Studios movie launches