My career spans over 35 years. I began at BMG Ireland, learning the ropes and later becoming their Marketing Manager also heading the publicity team.During this tenure, I worked with and launched some of the most iconic names in music, including Take That and Westlife, Christina Aguilera, and Whitney Houston, and I broke many Irish sales records.I was an integral part of the team that steered Ireland’s PopStars (Six), which smashed Irish TV ratings and had the biggest-selling single in Irish chart history. This legacy still stands.From 2001, I kept the hits coming when I spearheaded and restructured Universal Music Ireland’s marketing and publicity team, introducing their vast international roster to Irish audiences.Embarking on a solo journey, I founded MASONRY Public Relations in 2003. Over the years, we have become one of the prefered external publicists for MCD Productions, showcasing luminaries such as Shania Twain, Lana Del Rey, Lewis Capaldi, Noel Gallagher, Olivia Rodrigo, Take That, Robbie Williams, Noah Kahan, Luke Combs, My Therapist Ghosted Me Live, and Backstreet Boys. These sell-out success stories are a testament to our dedication and expertise.Over the years, MASONRY has earned the trust of event managers like the Irish Podcast Awards, IMRO Radio Awards, Taste of Dublin, and Thrive Wellness, musicians, and artist managers. We have also successfully showcased music TV shows, distilleries, tourist destinations, charity causes, restaurants, and food brands, demonstrating our versatile expertise in promoting various industries and brands.For five years, I worked as a Publicist for various live music TV shows and as the lead Social Media Producer. We grew the social reach for the programme to an audience of over 1 million views through creative content, BTS footage, and audience interaction.From steering bands and singers at their very beginning to guiding brands to become trusted household staples, I have always been a natural storyteller. This passion for storytelling has been the driving force behind my successful career.Accolades:Diploma in Digital Marketing awarded with DistinctionDiploma in Event ManagementAMEC International Certificate in Measurement & Evaluation in PRMPRII