Kathryn Mcculloh Jang Email & Phone Number

Protocol is ESTA's trusted quarterly journal featuring columns and articles of interest to professionals in the entertainment technology industry on business and technical topics, current standards issues, certification developments, and trade shows.

Baltimore, Maryland

Managed Marketing & Communications department, Publications/Graphics and Box Office to effectively promote Center Stage’s core mission and programming. Created vision and built strategies for brand development, audience loyalty and engagement, marketing, advertising, web, social media, collateral materials and public relations to meet institutional and ticket sales goals. Developed and managed budget for all productions and special events. Attended offsite networking events to develop partnerships and media relationships.

Greater New York City Area

Served as primary contact for all client communications plans and details for a globally known entertainment brand. Managed the delivery and execution of media campaigns across all verticals (TV, Radio, OOH, Digital, etc) and provided regular optimizations and reporting. Led team of five through strategic planning of the detailed communications architecture and connected media to curate every detail to create powerful ROI experiences for client’s brands in market.

New York, New York

Managed the NYC Digital Media team consisting of eight media planners, associates and SEM/SEO specialists and oversee campaigns for globally recognized consumer brands in live entertainment, fashion/retail and television/film. Worked with new and existing clients to define goals, requirements and project parameters. Guided teams in the development and delivery of strategy and collateral, while focusing campaigns on awareness, consideration and conversions. Pitched new business regularly. Was primary account lead for two global live entertainment brands, serving as the liaison between agency staff, client teams and vendors. Maintain budgets and manage all aspects of the media plans (including trafficking, reporting, creative direction, website development, social media and billing.) Communicated with developers to maintain client websites and growth.

New York, New York

Managed marketing and design initiatives for six departments within PLASA NA and PLASA EU. Worked with membership to retain current members and recruit new members. Created all marketing materials including ads, brochures, enewsletters, administrative materials, logos and promotional materials. Maintained webpages, Facebook, LinkedIn and Twitter campaigns. Chaired committee to throw fundraising event in Las Vegas raising a total of over $180,000 since 2014. Represented and marketed PLASA at all tradeshows, board meetings and outreach events.

Managed seven employees to create all collateral for over 20 branches and the administrative offices. Worked with local media and businesses on outreach opportunities and educational promotions. Managed the production of the annual Summer Reading Club materials, including design, pre-press and production. Maintained department budget of $250,000 annually. Led rebranding campaign in 2010, which required a new logo design, materials, vehicle designs and system-wide education within a 6-month period. Founded and co-chaired annual Foundation fundraiser, Taste of the Town and responsible for design concepts, production and night of décor.

Baltimore, Maryland

Managed all marketing and promotional campaigns for 12-15 productions at a time for the Hippodrome Theatre in Baltimore; Warner Theatre in Washington DC and Merriam Theater in Philadelphia, PA. Worked directly with presenters to prepare/execute budgets and settlements, and coordinated all materials and logistics. Handled all customer inquiries and assisted in press conferences/crisis management. Coordinated pre-show meet and greets, post-show parties, promotional appearances and contests. Worked closely with the Hippodrome Foundation to promote education and outreach opportunities.

Master Of Arts (M.A.), Publication Design

Bachelor'S Degree, Mass Communication/Media Studies

Journalism

Studied abroad for 1 semester.

Journalism/Mass Communication