-Content coordination + production across all major platforms-Provide clients with analytics + highlight growth opportunities-Project manage cohesive organic/paid social strategies-Lead social media best practices workshops + tone seminars-Research + establish community partnerships

-Oversaw the digital strategy across web, social, and email-Managed social and web content creation-Worked with artist studios to execute partnership-Navigated a complex NFT marketing landscape

Responsible for strategizing, developing, executing, and evaluating social media campaigns/content for SFMOMA. Created a new social media strategy from the ground up and established a new reporting structure.-Developed + executed social campaigns for 1.5M followers-Built and managed a 40 person influencer program -Photographed + produced video content for 20 annual exhibitions-Prioritized an “always-on” community management model-Executed partnerships (Method Home, Twitter, SF Chronicle)-Worked closely with entire museum, especially PR and Content Strategy teams

-Provided administrative support to Chief Marketing Officer-Department point of contact -Department “master-user” for CRM system (Tessitura)-Managed + tracked 600K media budget for team of 50-Staff liaison to the Board of Directors-Drafted + edited interdepartmental creative briefs

-Wrote 300+ social media posts in English + Italian-Established + managed editorial/content calendars-Sourced interview opportunities + media coverage across the EU-Coordinated the install + deinstall of all exhibitions

Freelance writer and Italian/English translator for the Arts & Culture section of OM, an elegant Italian/English/French quarterly magazine founded in Rome in 1997. OM has quickly become the most influential Italian journal within the ambit of haute horlogerie for collectors and aficionados, offering previews of the most prestigious auctions and providing high-end recommendations all over the world.