Kathy Bauer Email & Phone Number

Wallingford, Connecticut, United States

Cheshire, Ct

Manage marketing initiatives for >$125m worth of new construction inventory annually. Work with web designer to design and administer new homes micro-sites using WordPress CMS while creating an online presence through inbound and social media strategies. Produce collateral marketing materials and graphic design through own ideation and creativity using independent discretion and decision making.Develop and track metrics and success criteria for marketing programs and activities. Drive brand awareness and integrity across print, digital and social media channels.

Cheshire, Ct

Work directly with President and CFO to drive marketing strategy. Oversee and manage all aspects of the company's marketing, internal and external communications, in support of the company's development and branding goals. Develop, coordinate and oversee all “company driven” marketing initiatives that reinforce the Calcagni company brand.Develop and track metrics and success criteria for marketing programs and activities. Drive brand awareness and integrity across print, digital and social media channels.

New Haven, Ct

Responsible for concept, copy, art and production for all brand and private label merchandising; including product catalog, packaging, promotional video and collateral sales and marketing materials. Supervised design department and tracked product development to assure tighter proficiency. Coordinated bi-annual Sales Meeting and Market Week activities for new product introductions to retail buyers.

Meriden, Ct

Worked with marketing, engineering and manufacturing to ensure accuracy, of sales technical literature. Responsible for the design, layout, photography and production of all newly created and revised marketing materials and product packaging.

Guilford, Ct

Established advertising budget and media schedules. Negotiated advertising rates and placement with national publishers. Assisted Advertising Director with all media development.