My favorite thing is to find a nugget of an insight and transform it into a compelling consumer experience. I have been building brands for over 20 years and would love to connect if you need help with idea generation, comms planning, partnerships, brand strategy, creative strategy or if you just need help organizing your thoughts and plans. I am currently helping a handful of NPO's with their marketing strategy and executions but would love to expand my roster of clients.

Oversee the brand experience for eight cereal brands, leading a team of direct reports and cross-functional partners to develop holistic marketing strategies, direct national creative campaigns, and build ground-breaking partnerships and activations using a modern brand building approach. Responsible for creating a connected consumer experience through media, packaging, PR, promotions and channels. Skills: Creative Campaign Strategy · Integrated Marketing Communications · Creative… Show more Oversee the brand experience for eight cereal brands, leading a team of direct reports and cross-functional partners to develop holistic marketing strategies, direct national creative campaigns, and build ground-breaking partnerships and activations using a modern brand building approach. Responsible for creating a connected consumer experience through media, packaging, PR, promotions and channels. Skills: Creative Campaign Strategy · Integrated Marketing Communications · Creative Campaign Development · Licensing · Strategic Partnerships · Media Planning · Packaging Design · Brand Strategy · Brand Management Show less

Marketing Communications Manager- Big G CerealsLead Marketing Communications across multiple touchpoints for Big G Adult cereals.

August 2013- January 2017: YoplaitBrand Strategy and Marketing Communications for Yoplait Adult business. April 2011- July 2013: Box Tops for EducationManage external partner brands to help them successfully leverage the Box Tops brand. Promoted to Senior Planner in October, 2012.July 2009- April 2011: Brands on the GoProvided promotion marketing expertise to the Convenience, In-Store Bakery and Lodging channel marketing teams. Promoted from Associate to Planner in… Show more August 2013- January 2017: YoplaitBrand Strategy and Marketing Communications for Yoplait Adult business. April 2011- July 2013: Box Tops for EducationManage external partner brands to help them successfully leverage the Box Tops brand. Promoted to Senior Planner in October, 2012.July 2009- April 2011: Brands on the GoProvided promotion marketing expertise to the Convenience, In-Store Bakery and Lodging channel marketing teams. Promoted from Associate to Planner in January, 2011. Show less

Oversaw event planning of all Conference Center meeting rooms and all other public event spaces within the World Headquarters complex. Coordinated all meeting details including: room set-up, décor and A/V.

Catering sales and event management for large convention hotel with 55,000 square feet of meeting space. Successfully solicited new catering accounts and maintained relationships with existing clients. Exceeded annual food & beverage revenue goals each year of employment.

Managed, coordinated, and executed group assignments turned over by the Sales Department. Monitored all contractual agreements pertaining to guest room blocks, meeting space, food and beverage. Effectively communicated to all hotel departments the information necessary to successfully execute the group’s needs while maintaining an excellent client relationship.

Coordinated events for a remote West Texas destination resort. Onboarded all new members and responsible for all member communications including monthly newsletters and emails.

Inventory management for Digital Imaging.