Kathy Fields Email & Phone Number

Petersburg, Va, Us

Representing Stanton, Antrim, Rosecore, Hibernia and Crescent Carpets

Richmond, Virginia Area

Guidance in developing digital strategy and authentic social media voices for today's retailer. Development, implementation and management of innovative marketing and merchandising programs. Offering assessments of online functionality, SEO opportunities and creation of landing pages that convert.

Richmond, Virginia

Merchandise Manager and Advertising Manager for fast growing home furnishings e-tail company. Responsible for site wide merchandising, social media, PPC advertising, SEM and SEO. Created the company's Facebook, Pinterest and blog personality resulting in significant increases in site traffic. Executed strategic marketing, merchandising and margin improvement plans for 100+ brands and 100,000+ sku's. Wrote original copy, enriched features and benefits, call to action for maximum conversion and… Show more Merchandise Manager and Advertising Manager for fast growing home furnishings e-tail company. Responsible for site wide merchandising, social media, PPC advertising, SEM and SEO. Created the company's Facebook, Pinterest and blog personality resulting in significant increases in site traffic. Executed strategic marketing, merchandising and margin improvement plans for 100+ brands and 100,000+ sku's. Wrote original copy, enriched features and benefits, call to action for maximum conversion and ROI. Created promotional calendar, innovative themes and PPC advertising campaigns which were then tied in to advertising and banners. Show less

Old Towne Petersburg, Virginia

Owner, yoga and stress management services company. Marketed to private individuals, corporations and various agencies. Certified instructor with more than 300 hours of academic study and 1000 plus hours of instruction. Volunteer instructor in Virginia Corrections facilities for juvenile offenders.

Old Towne Petersburg, Virginia

Representation of both well known and emerging artists, from the region and around the world. Merchandising of all media: innovative glass, wood turning, original paintings, limited edition prints, mixed media, jewelry, textiles, book art, papier mache, photography, wood, ceramic, and bronze sculpture as well as gift items from around the world. Deacessioning services of fine art, individual and designer consultation, installation services offered. Extensive social networking, web and… Show more Representation of both well known and emerging artists, from the region and around the world. Merchandising of all media: innovative glass, wood turning, original paintings, limited edition prints, mixed media, jewelry, textiles, book art, papier mache, photography, wood, ceramic, and bronze sculpture as well as gift items from around the world. Deacessioning services of fine art, individual and designer consultation, installation services offered. Extensive social networking, web and print marketing. Show less

Duck, North Carolina

Land development responsibilites including parcel selection, marketing theme and price point development. Key to architectural review, layout and design decision making. Worked hand in hand with sales team. Furniture and recreational equipment sourcing.

Richmond, Virginia

Merchandising positions of increasing responsibility beginning as the first buyer trainee in the company and progressing to Assistant Vice President / Upholstery Buyer. Responsible for largest department - with $500 million sales budget for 1200 store national furniture store chain. Captured aggressive market share growth through development of exclusive products in partnership with lead executives of key furniture manufacturers and fabric mills. Created and launched new products and… Show more Merchandising positions of increasing responsibility beginning as the first buyer trainee in the company and progressing to Assistant Vice President / Upholstery Buyer. Responsible for largest department - with $500 million sales budget for 1200 store national furniture store chain. Captured aggressive market share growth through development of exclusive products in partnership with lead executives of key furniture manufacturers and fabric mills. Created and launched new products and concepts to company executives, store network and the consumer. Managed inventory flow team moving domestic and import product through eight national distribution centers. Consistently exceeded aggressive sales inventory turn and margin budgets. Known as a creative and innovative team player with a unique talent to recognize fashion trends and translate them into brisk sales at the mass market level. Show less

Richmond, Virginia

Positions of increasing importance beginning with Stockbroker's Assistant and growing into a position of Assistant Portfolio Manager of the Southeastern Mutual Fund. Responsible for day to day operations of managing a small cap growth mutual fund. Tasks included development of research materials and performance data to drive trading decisions. Primary contact for research specifically regarding furniture and retailers based in the Southeastern United States. Worked directly with private… Show more Positions of increasing importance beginning with Stockbroker's Assistant and growing into a position of Assistant Portfolio Manager of the Southeastern Mutual Fund. Responsible for day to day operations of managing a small cap growth mutual fund. Tasks included development of research materials and performance data to drive trading decisions. Primary contact for research specifically regarding furniture and retailers based in the Southeastern United States. Worked directly with private trusts, retirement funds and various Boards of Directors. Series 7 registered stock broker. Show less

Bachelor Of Science (Bs), Political Science & Economics

Honors Program, Political Science - Internship, Virginia Congressman Frank Wolf