With 10+ years in marketing, I decided to take a career hiatus to raise my daughter. I have maintained my passion for marketing and kept up to date on the industry. I have completed numerous digital marketing courses, learned SEO, website design and development, and the latest project management methods. I am also certified in UX design.

• Developed an overall strategy for the first expansion of Craftsman tools beyond Sears including innovation, pricing, and shopper marketing, which resulted in $200MM in top-line growth for the brand.• Led a cross-functional team to develop, test, and launch targeted innovations, including the Universal and Dogbone wrenches, which increased sales by 15% in the $100MM wrench category.• Managed TV advertising for the launch of the Craftsman Universal Wrench and Tool Storage Systems, increasing first quarter sales by 30% in the wrench category and 14% in the tool storage category.• Created new packaging standards across the entire Craftsman brand, including working with designers and vendors to determine optimal package designs to create consistency for the brand’s 2000 SKUs.• Was selected as a consultant to represent Craftsman on the corporation’s new innovation process. • Developed strategy to revitalize Craftsman through targeted programs including partnerships with Major League Baseball and the X-Games. Managed all events, co-branded products, online media, and PR.• Led cross-functional teams to launch innovations through Sears and Ace Hardware events, CES, and SEMA shows. Managed event budgets and developed measurements to determine success.

PARKAY | FLEISCHMANN’S | BLUE BONNET SPREADS 2008 - 2009 • Developed and led a $6MM annual cost savings program on Blue Bonnet.• Launched an integrated campaign to reintroduce Parkay’s “talking tub” ads through TV, online, direct mail, and in-store marketing. • Created and implemented a long-term innovation strategy for the entire table spreads category. • Worked with agencies to create a product pipeline to differentiate products from competitors and strengthen brand positioning for long-term growth. KNOTT’S BERRY FARM 2006 - 2008 • Developed strategy to realign product mix and expand distribution in non-traditional channels including Costco and Walgreen’s, leading to an 8% increase in sales.• Created annual marketing plans including setting volume, pricing, sales, and profit projections by product and channel to meet growth targets.• Selected to work on high profile projects including managing corporate wide packaging innovations and re-launching Peter Pan Peanut Butter following a national recall.

APHOGEE, FOR BRUNETTES ONLY HAIRCARE • Conducted research to revise brand architecture for product innovation including concept development, pricing, packaging, advertising plan, and launch planning which lifted sales by 15%.• Created quarterly and annual marketing plans, set financial goals, managed P&L, forecasting, budgets, and pricing for over 60 SKUs.