Consulting on digital and traditional marketing communications for Fortune 100 Companies.

Plan and execute 360-degree marketing communications for the # 1 brand of Broadcast and Professional audio/video products. Manage integrated marketing with consistent messaging across advertising, eblasts, automated marketing, digital banners, social media, websites, search keywords, infographics, videos, events, public relations, brochures and white papers.*Allocate multi-million dollar budgets for marketing and advertising campaigns and review Key Performance Indicators to maximize impact and effectiveness.*Instrumental in driving the global product launches of industry defining projects that set new standards for Cinematography and Broadcast Production.*Align with business goals of key stakeholders, senior management, sales and marketing. Collaborate with worldwide communications teams to deliver consistent global messaging.*Define Marcom strategy and tactics for regional and global industry events including messaging, scriptwriting, guest presenters' management and graphics elements.*Key team player in the recent global web transformation project. *Editorial director for multiple marketing magazines, from concept to production, responsible for all content, style and tone.*Possess the ability to deal with all levels of customers, from Academy Award winners, Corporate Executives, Major Broadcasters, leading surgeons, as well as different departments within Sony including Executive Management, Law Team, Service, Marketing and Project Managers.*Provide strategic direction to outside vendors including ad agencies, video producers, web developers, design studios, copywriters, photographers, and printers. Manage their efforts in support of Sony's business goals.* Adaptable to changing nature of business i.e implement new communications for mobile responsiveness; drive communications from traditional print to web; messaging through organic and paid social media; and Marketing Automation which increased measurable response rates.

*Supported Broadcast & Production, Medical, Machine Vision and Digital Photography products.*Set strategy and executed all Marketing Communications*Launched Digital Cinematography, Digital Photofinishing Systems and HD for Surgery.*Introduced Sony photo printing kiosks to 800 Kinko's stores.*Produced VideOn, Sony's online site for user-generated videos and product videos.*Managed DREAMS, a series of commissioned short films that promoted Digital Cinematography to Tv Commercial directors. Program executed by Young & Rubicam.