Elevator Speech...My objective is to use my creative talent and strategic direct and interactive marketing, advertising and communications experience to contribute to the success of a growth-oriented, customer-focused organization. Translation... With more than 25 years in the business, I’ve spent the last 14 focused on creating effective multi-media direct marketing materials for financial services, retail, high-tech and emerging-markets clients. A strong design background combined with senior-level copywriting skills gives me a competitive edge over single-talent competitors. Highly motivated and result-oriented? Absolutely.Specialties: - Strategic planning, concepting, writing and supervising the design of highly targeted, response-producing direct and interactive marketing campaigns and materials- Preparing creative rationales and analyses-Directing a staff of senior copywriters, copywriters, copy editors and proofreaders - Extensive experience in four major industry verticals — financial services, technology, retail and emerging markets