Kathy Berger Email & Phone Number

Greater Atlanta Area

Partnering with large global organizations as well as small start-up ventures, we have an exceptional track record transforming the marketing – sales – service dynamic into a powerful, focused, revenue-driving force. Acknowledged as particularly effective in strategic marketing – engaging with segmented target markets and customers, and in developing company brands to realize top-line growth. Our philosophy centers on building lasting partnerships with our clients to formulate, implement and driive enduring change.

Leader of the Strategic Account Marketing team driving innovation, collaborating with Sales and Product to position and launch marketing programs for new and enhanced online products and services to continue to expand the franchise. Generate higher sales conversions leveraging website, SEO/SEM and targeted outbound efforts to produce higher volume, higher quality leads. Manage production of a comprehensive suite of print, video and digital sales collateral for direct and in-direct marketing efforts.

Played pivotal role in localizing McGraw-Hill Construction marketing. Responsible for recruiting, developing and managing a network of regional marketing managers. Oversaw and supported managers in adapting and innovating marketing/sales programs for their markets, while maintaining alignment with corporate goals.

Developed and implemented call center strategy, based on fine analysis of databases used for inside sales/direct marketing, to improve lead generation and customer retention.