Kathy Brahm Email & Phone Number

Brea, California, US

Brea, California, US

• Responsible for sales, retention, customer relationship and product and strategic partnerships for entire company product line including web hosting and cloud products.
• Establish sales process, training and sales team from implementation to execution.
• Manage new team and training new team members to reach over 100 contacts per day with a 50% conversion.
• Act as a customer advocate for internal projects and cross functional decisions.
• Refine customer communications, including testing for effectiveness.
• Mapped customer lifecycle and predicted retention based on customer activity.

Brea, California, US

• Responsible for entire product line for $40 Million web hosting business.
• Responsible for full P&L for existing core products – Shared, VPS and Dedicated hosting.
• Define and test product promotions, refine and revise as needed to ensure best take rates and retention rates.
• Point of contact for high value customer escalation.
• Define product roadmap. Work with Engineering team to build customer experience and implement new products.
• Improve existing customer experience from order entry through admin panel.

• Responsible for all new student marketing and communications, website redesign, PR, social media, rebrand and rename.
• Define, roll out and Manage PR/media process internally as well as external PR and Brand launch plans
• Responsible for website redesign with a focus on enhancing the customer experience
• Define social media plan and organize cross functional group for engagement
• Refine current front line customer communications process to reduce confusion or multiple touch points.
• Track and test communications, marketing tactics for best results.

Stamford, CT, US

• Oversaw all online and interactive marketing tactics as well as manage website development and launch including new buy flow in both English and Spanish.
• Manage online acquisition creative, placement, landing pages, PURLs, chat, email campaigns and newsletters from inception to execution. -Evaluate results for online campaigns and test new tactics for continued optimal.
• Manage the timewarnercable.com website. -Continue to improve content, offers, product messages, and buy flow. -Successfully launch a new Buy Flow to improve customer experience and compete more effectively, which has.

Stamford, CT, US

• Managed customer retention programs for all cable products and maintained total knowledge of competitors.
• Rolled out Customer Touch Point program in the LA region. -This program allows closed loop communications with customers during various points of their lifecycle where they are most likely to churn. The initial six.
• Worked on programs to improve customer satisfaction by promoting product knowledge, understanding their needs and ensure they are satisfied with their services and value.
• Communicated to customers about product enhancements and other service improvements. This includes the launch of new HD networks and a 1 Gig network upgrade.
• Responsible for complete understanding of competitor products and offers. -Implement inoculations plans to secure current customers in both Verizon FiOS and ATT U-Verse areas. -Ensure customer facing employees are.

Stamford, CT, US

• Developed and executed marketing strategies for High-Speed Data and Digital Phone for the Southern California.
• Tested direct marketing creative and offers in order to reach potential customers using the most cost effective media and messaging for both acquisition and upgrade.-Managed marketing tactics across all media including.
• Established monthly sales forecasts and annual marketing budget.
• Developed promotional plans and pricing strategies for all sales channels based on competitive research.
• Managed communication for product changes and upgrades to current customers.
• Collaborated with strategic partners to develop co-marketing programs.

• Product management and business development of enhanced voice-over IP (VOIP) applications.
• Managed and developed new products from initial concept through delivery, utilizing strategic marketing, market and competitive research, and business development.-Effectively worked with engineering to build and.
• Launched new product offerings, and support the sales organization throughout the sales process.
• Maintained full P&L responsibility and sales forecast projections for new products.
• Presented quarterly product performance metrics to management to gauge effectiveness of current marketing and sales strategies.

US

• Responsible for marketing support for ten telecommunications sales teams, consisting of 78 sales agents.
• Proposed and executed strategic marketing and business plans.
• Maintained current market analysis and competitive database.
• Provided training on new products, changes and new releases.
• Served as an escalation point for sales representatives for product and application issues.
• Coordinated customer events and attended trade shows in order to promote products and build relationships.

Herndon, VA, US

• Project management and strategic planning for telecommunications services and products.
• Worked with the marketing team to develop programs and media to create product awareness for potential customers and increase knowledge for current customers.
• Analyzed and report on how current marketing program results compare to projections and market trends.
• Evaluated current customer base in order to assist in specifically determining target market.
• Manage sales and products from RFP stage through provisioning.
• Assemble complex bids unique to each Dedicated Hosting opportunity. Assist team members with product training and the selling process. Managed both internal and external lead sources and provide analysis and insight on.

Ba, Communications

Education record